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Life & Work with Austin Sowell

Today we’d like to introduce you to Austin Sowell.

Hi Austin, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I started on YouTube 6-7 years ago. I am also a hip hop promoter helping under recognized artists get seen by more labels/brands. I started YouTube because of creators at the time like Fouseytube and Grims experience who showed a huge passion in what they did majority of what was vlogging which was super popular at that time in 2016- 2017. In the year 2018, I struggled a lot through hardships and life in general so YouTube and social life opened up for me a lot more. Over the years, I filmed myself I have grown which is shown if I were to go back and look at my old videos from 2016 up. Which was the first time I went out of the box and tried to expand the type of videos I was making to get crazier and crazier. Over time during that year, I continued to make videos that was more what I knew kids my age and around the world could relate to and wanna watch. I also tried my best to include kids from my school and city in the videos which over time was hard to do because of the pandemic. Once the pandemic started, it took a lot of struggle off of me from school which at the time I was practically failing at.

During the pandemic, it let me take a break and step back from everything going around me so quickly. I was able to build more friendships away from just people in a normal school life which really opened me up to more of the social media world instead of just YouTube. From there, I started to team up with some other very talented Creators across LA and Socal. I grew my brand (Cappysquad) with a whole group which is based on my dog I loved very much and was very close to. During the year 2020, I socialized a lot more even by distancing with people. The year 2020 really helped me. Towards the end of 2020, I went out and connected with some creators like Gavin Magnus and Ahmed from TikTok to create skits and challenges together through months beforehand of talking and gaining friendships. After that close teamwork and connecting/branding showed me a lot. The first skit I did with Gavin Magnus gained over 1 million views on youtube and from there, I just continued creating to show everyone knows what I love doing and why I love doing it…

We all face challenges, but looking back would you describe it as a relatively smooth road?
There have been many struggles with a lot of unnecessary drama on the side but it’s the entertainment industry and I expect it since I have been in it since I was very young. My main struggles is keeping up with consistent content that I and my audience are happy with. To keep a consistent fanbase is extremely hard but thankfully, I have kept on to a lot of my supporters since I started. The last thing would probably be being able to create a schedule to get done everything I need to accomplish throughout the weeks. The biggest struggle is being able to be the main character you see in front of camera as well as managing everything you are not seeing behind camera since I also direct and manage every aspect of my videos before they go public.

Can you tell our readers more about what you do and what you think sets you apart from others?
I am most recognizable as a YouTuber/Entertainer. I also own and manage a company I started with my friend Vanden four years ago called V.A Entertainment where we work with small unrecognized talented artists to be seen. We work with bigger brands like Sign the artist and Dailyraptracks to get these artists seen by more than just our audience. In the ending of 2020, I started on apps like TikTok which my friends helped get me into. I joined together with some well-recognized creators to create skits and videos on YouTube which over time attracted a good amount of following for myself and others. I did have a pretty decent-sized fanbase before but had to create new account due to hacking issues on Instagram. I also have been featured In one of my friend’s TikToks of me making a joke to Dixie Dmelio that generated 1.8 million viewers.

A lot of the videos I create are based on my life friends and family with public pranks, but I always like to add a twist. The more I start focusing on my videos, I will find new ways to make the twist unique. I have also been working on new music and acting recently to add onto everything I do in entertainment. When I started YouTube, I gathered a lot of my friends who were passionate and saw what my dreams were. The majority of them still work with me today ever since I started six years ago and still help me with some managing but for the most part. I am the one that does everything on and off camera since I started. I sometimes am working on digital marketing promotions for my artist and managing/editing for my videos the majority of my day. I also plan and get feedback from supporters to know what they wanna see in my videos and vlogs off of Instagram and YouTube polls.

Do you have any advice for those just starting out?
Especially in the entrainment industry since I started as a YouTuber, I recommend sticking to a specific niche and topic that you want to do. Expect everyone to do their own thing for their own benefits, it’s a crazy industry. The more you post the bigger a brand you can create yourself. Make sure it’s you and unique to who you are because that sticks with people the most. When I stepped out further into entertainment than just YouTube, there was a lot more happening so quickly so just like in life, I recommend taking it slow and learning as well as having fun. If I did not have fun with it, I wouldn’t be doing it.

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Paparazzi pictures credit – Paparazzi gamer

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