Today we’d like to introduce you to Jasmine Yolas.
Hi Jasmine, please kick things off for us with an introduction to yourself and your story.
It’s definitely been a journey! I’m a social media content creator focused on all facets of beauty and self-love. I was born in Grand Rapids, MI and lived in different areas of the world and I appreciate my parents for allowing me to experience different cultures and meet all types of people. I initially started my page, skinl0ve to document my skin journey. I had severe acne for 3 or 4 years and I would take pictures and videos of my journey until one day, my very best friends convinced me to start a separate social media for it. I didn’t see many women of color in the skincare and beauty space and I knew many women of color were probably suffering with similar issues but had no guidance or someone to relate to.
Starting skinl0ve was definitely a release and allowed me to show my true authentic self to the world without any judgment. I was surrounded by other people who looked like me and could empathize with my story.
My main goal is to strive to be an example for other women of all colors who may feel alone. Since then, my page has grown tremendously and I am now able to partner with different brands from skincare to hair to wellness and be a voice in my community. I didn’t see myself represented in those spaces so to be able to be that person for someone means everything to me.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
When I moved back to California in 2012, I was 18. My skin started changing, and it progressively got worse every month. I was so confused. I would literally wake up, and there would be a new pimple or a new breakout. People were asking me:
“Do you wash your face?”
“Do you drink water?”
I was just like – “…yeah, I’m doing all of that stuff…”
I thought I was fine but in reality, I had separated myself from how depressed I was. When I look at old pictures or when I read my old journals, I can see that I was not okay. During this time, I was grieving a loss so there was a lot of stress and sadness consuming my life. I remember – I wouldn’t leave the house without makeup, and I would spend literally hundreds of dollars on makeup – I was at Sephora maybe once a month. I felt like I didn’t have a choice. I was scared for people to see what my skin truly looked like which caused lots of anxiety. I’ve been practicing self-care and have been on this journey of unconditional self-love which I’m now able to share. The good, the bad, the ugly, the struggles and everything in between.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
As a social media content creator, it’s important that I’m being my authentic self. When people go to my page and then meet me in real life, they are getting the same person through and through. I think it’s important to be vulnerable with your audience. It creates deeper connections and there’s a sense of trust.
I specialize in skin care, hair, and wellness. I create engaging content and provide a space for people to feel like they are talking to a friend! From photos to videos, I really enjoy being able to work with many different brands and collaborating to produce amazing content. I can’t believe how far the page has come but there is so much more I want to do. I’m currently working on skin love the brand and creating these long-term relationships as I continue to grow. To be able to use my platform to uplift, encourage, and empower others is huge. I’m so grateful for all these opportunities.
What do you like best about our city? What do you like least?
I love the hustle. We’re all here to follow our passions and make our dreams into a reality. This city is so special because there are so many opportunities that you may not get in other cities. The only dislike is the traffic but I wouldn’t want to be anywhere else!
- Email: firstname.lastname@example.org
- Instagram: https://www.instagram.com/skinl0ve/
Mark F. Yolas Xavier Oden