Today we’d like to introduce you to Angelina Sambrotto.
Hi Angelina, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
From a young age, I was always interested in the beauty industry because it really tied into art in my eyes. I loved art and creativity, so the fact that I could “paint” but on a different kind of canvas was really exciting to me. I ended up moving to LA at the age of 18 to pursue my dream and go to school for makeup and special FX. Ever since finishing school 12 years ago, I have constantly been involved in the industry, whether it was freelance work for projects or working for major brands.
Our Darling was something I had been secretly thinking up for years but never thought the dream could become a reality. I had been working for a major cosmetic company for the last six years before and after being told we would be laid off, I knew it was time to act and make my little dream a reality. So for months, I planned the launch May 1st, 2021 by studying cosmetics, sampling products, creating a business plan and getting everything else behind the scenes prepped.
I have always been drawn to the Victorian era, I have studied a lot about it over the years and was always really interested in learning about mourning practices, rituals, trends and life. Our Darling is my love letter to an era where I found so much beauty and inspiration even in the darker aspects. I wanted to make “beauty” in a nonconventional way, I have always believed “beauty” is about being the most authentic you can be and wanted to showcase it differently. The bridge between life and death and everything in between.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Owning your own cosmetics line is never going to be simple, everything is a learning curve at this time, with some trials and error along the way. I feel I am learning more and more everyday with the business and having fun taking it all in. Our Darling is my dream come true, I feel like I have worked for a major part of my life to put this all together. Sometimes I work from 9am-1am, but it is all worth it to me, I am doing something I believe I was meant to do. I am very lucky that alot of beauty is going more on the e-commerce side now, and there are so many new outdoor markets popping up which we are able to vend at.
My advice for anyone starting their own business, make sure you have enough passion and drive to fill the room and then some. Have a plan on how you will execute your business fully, your notebook is your bff. Know your market, who is your target client and have a vision of your brand as a whole. Know this is you putting a lot of yourself on the line, you may feel vulnerable about what you’re putting out into the world, just know… it’s because you really care about it with your whole being, it’s all normal.
Can you tell our readers more about what you do and what you think sets you apart from others?
Our Darling is a brand that is heavily influenced by the Victorian era with an emphasis on mourning practices and the rituals they left behind. I didn’t make things kitschy or colorful, everything has meaning behind it, the names and references have so much more behind them. I hope that people finding Our Darling that may not know much about the era or practices will take a moment to either look up the name of their favorite product online or see our descriptions for their meaning on our site.
- Email: email@example.com
- Website: ourdarlingbeauty.com
- Instagram: Ourdarling_
- Facebook: facebook.com/ourdarlingbeauty
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