Today we’d like to introduce you to Max Shen.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
Since I was a very young child, I have been interested in art. In middle school, I was very quiet. But I began to have a great interest in fashion. We moved to West Hollywood, and I decided to better express myself through my clothing. This gave me a lot of respect and identity at Hollywood High School. From this, I understood the power of fashion. I attended Parsons in Paris during one summer and took sewing classes at Mood Fabrics and fashion sketching at LA Trade Tech College. In college, my major is Art History, and art informs all of my designs. During my senior year of high school, I began developing my brand S-H-E-N, and currently sell exclusively through our website, s-h-e-n.com.
I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
By far, the smoothest part has been coming up with exciting yet wearable designs. This is because each collection is tightly based upon a story of important social or personal significance. The hardest part is breaking through the massive noise in the world today. It feels like the only way to gain attention is to have top celebrities wear the clothing, yet the designs should really speak for themselves. The other struggle, having to handle all roles when starting out, has actually been exciting.
Appreciate you sharing that. What else should we know about what you do?
S-H-E-N is known for sustainability and hand-crafted heirloom statement pieces. As the creative director, I am inspired by epic stories such as extraterrestrial encounters, global climate change, and the beauty of religious belief. We source our flannel shirts, denim jackets, and leather for patches in Hollywood vintage shops, creating a very small carbon footprint. At the same time, we hand-embellish these pieces to a luxury standard. Our intention is for the pieces to embody slow, classic fashion that will be passed on for generations to come. I am proud of this entire process, end-to-end.
So maybe we end on discussing what matters most to you and why?
Sustainability and telling vitally significant stories are very important to me. Donating proceeds to causes related to each collection’s story also matters. For example, our newest collection, Inundated, focuses on sea level rise and donations of 20% of profits are going to the UN Adaptation Fund to help build resilience in communities affected by climate change. We just returned from our photoshoot for Inundated in Fiji, where we got to speak with locals about their experiences with sea level rise. Warming and rising seas have destroyed Fiji’s coral reefs, and beaches are disappearing, affecting Fijians significantly.
- $175 to $975 USD
- Email: firstname.lastname@example.org
- Website: s-h-e-n.com
- Instagram: @s___h___e___n