We’re looking forward to introducing you to Darrin Wilson. Check out our conversation below.
Hi Darrin, thank you so much for joining us today. We’re thrilled to learn more about your journey, values and what you are currently working on. Let’s start with an ice breaker: What do the first 90 minutes of your day look like?
Honestly, tackling the inbox and ensuring I have a coffee in hand. Just answering emails and messages takes two hours of time each morning.
Can you briefly introduce yourself and share what makes you or your brand unique?
My name is Darrin Wilson and I run a company called Pibborafi. It’s a mission-driven organization that benefits animal rescues. The brand ‘Pibborafi’ creates small plush tributes to real rescue dogs across the nation. Pet owners submit their dog to our social media where the fans vote on who gets to become the next Pibborafi Rescue Hero plushie. A portion of proceeds of each plushie goes toward the rescue or shelter that the owner chooses. It’s been around since 2016.
Right now, we have just launched a campaign that is successfully raising money to help fund volunteer-run animal shelters across the country. We get stories of how money raised through the “Invisible Rescue Dog Drop” is helping dogs and animals in shelters on our exclusive shelter list! Best job in the world!
Thanks for sharing that. Would love to go back in time and hear about how your past might have impacted who you are today. Who were you before the world told you who you had to be?
Before I founded Pibborafi, I was a graphic designer and former dog walker.
What’s something you changed your mind about after failing hard?
There have been plenty of times failure has shown up to the party. Not the least of which were multiple strategies and products that proved unsuccessful in the past. The one thing that I had to pivot my thinking about was failure itself. I learned that failure is necessary to evolve, whether it be in business or relationships. Instead of perceiving failure as a bad decision, I perceived it as an obstacle to be overcome – and to learn how to change the decisions that led to that failure. Basically, treating failure as a teacher and guide, as opposed to a self-criticism.
I think our readers would appreciate hearing more about your values and what you think matters in life and career, etc. So our next question is along those lines. What’s a belief or project you’re committed to, no matter how long it takes?
As mentioned, Pibborafi has seen many rough roads and it was very tempting to give up. In fact, I’ve come dangerously close to shutting the doors more than a handful of times. Somehow I seem to want to push forward. It’s not so much stubbornness or denial but rather an underlying belief that what we are doing is good and benefits animals. For that reason, I must continue for as long as I can.
Okay, so let’s keep going with one more question that means a lot to us: Could you give everything your best, even if no one ever praised you for it?
Yes. Praise is nice but it comes down to understanding and knowing without a shadow of a doubt that you poured your heart and soul into something definitively. If you know you did that, praise is a nice bonus but not a necessary item.
Contact Info:
- Website: https://weseethemnow.com
- Instagram: @pibborafi
Image Credits
Pibborafi Inc.
