Meet Lara Einzig of Venice LA

Today we’d like to introduce you to Lara Einzig.

Hi Lara, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I’m Australian and I grew up on the beach, I went to Queensland University of Technology and studied Business and Communications and I’ve been lucky enough to do many different things in my career. In my mid 20s I moved to London where I worked in Fashion marketing at Topshop for around 8 years. While at Topshop, I helped launch the brand into the US with the first store opening in New York where we had Kate Moss unveil the store looking fabulous in the window – we then went on to open many more stores in the US. I also worked at Goop when it was a start up in London as Fashion Director. Our three boys were born in London and in total I lived in London for around 12 years. I was lucky enough to travel extensively throughout Europe during that time. Around 10 years ago we moved to LA with our very young family and I eventually started my own personal styling business – I still wanted to be in fashion but I didn’t want to sit in someone else’s marketing office anymore. That business has organically grown over the years and I am now represented by Atelier Management styling fashion, accessories and lifestyle brands. I also wrote a coffee table book about diverse female surfers from around the world living a life of purpose, called Women Making Waves, published by Penguin Random House. It was a total passion project and I was able to interview and photograph roughly 30 women from around the world – the book has amazing reviews and I’m very proud of it. I usually surf 3-4 times a week depending on work schedule….more if possible! I can never get enough.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Moving to LA from London with three small children and not knowing anyone was probably one of the most challenging periods in my life. Dan, my husband, was traveling back and forth to London regularly and I was often on my own managing 3 kids, navigating a new city / country and school systems with no family and no help. At the time we had 2 year old twin boys and a 4 year old boy and it was intense! Luckily we lived close the beach which has always been my refuge – it was during this time that I started surfing. It was the lifeline I needed to get through that very stressful, challenging time. I was also mourning the loss of my younger sister, Julia, who took her life after a very long battle with depression and mental illness – I learned of her passing only 3 weeks after moving to LA and the grief led me to learn to surf and the healing started once I was engulfed in nature.

Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I’m a fashion and wardrobe stylist and I work with brands to style their photo shoots for advertising (stills and film), magazine editorials, campaigns, catalogues, look books, ecomm. With my fashion marketing background I am also able to offer strategic input into brand creative and overall objectives. I specialize in fashion, accessories, beauty, and lifestyle. I have a fairly diverse portfolio and can put my hand to any genre of styling, but I’m known for beach / summer style no doubt from my Australian roots and my love of the ocean. I am most proud of my book Women Making Waves. It was a female only crew from my publishing team down to my contributions and creative team. I came up with the concept, found incredible female photographers from around the world, selected all of the women to be included. I art directed, creative directed, edited and threw myself into a whole new world that I had never experienced before. The book came out 3 years ago but I still receive DM’s from women all over the world telling me how much they love the book and how it inspired them to change their lives – pinch me moments. In June of this year I was surfing in Malibu and a young girl in her 20s paddled up to me and recognized me from the book – she said she was on holiday with her then boyfriend in Hawaii, found the book and read it, loved it, and the book inspired her to leave her life in Texas and move to a place where she can surf every day and start her own business. She now lives in Sant Monica, surfs daily and is about to launch her A.I company. She cited my story as the one that inspired her the most from the book – I mention in the book that surfing changed my life in the sense that I wanted to set my life up around catching waves and that I was done working for someone else on their time and from now on my career was on my terms. It was such a full circle moment, I was kind of shocked but I felt so proud of the book that so many amazing women had a hand at producing.

Any advice for finding a mentor or networking in general?
I worked for a PR and marketing agency in the early 2000’s in London and from day 1 they drove home the importance of network and I think it’s one of the those things that can sometimes fall by the wayside when you’re busy and you’re trying to get through the workload. If you have your own business or you’re a freelancer, it is the number one way to get yourself seen and to be front-of-mind, and the pursuit is endless. I wish I was more consistent at practicing this myself but I think the first thing you should do every morning when you sit down to work is to not get immediately stuck into the miniature of running your business but rather immediately spend time on generating awareness of your work, yourself, your business and networking with your peers.

Contact Info:

• Website: https://www.ateliermanagement.com/stylists/lara-einzig/portfolio
• Instagram: @laraeinzig
• LinkedIn: https://www.linkedin.com/in/lara-einzig-b5989229/
• Other: https://laraeinzig.com

Image Credits
Bazaar cover – Guy Aroach
L’Officiel – Frankie Batista
Bikini Harpers page – Coliena Rentmeester

Shot of model in yellow dress in the monitor – Adam Franzino