Meet Josh Rossi of Josh Rossi Photography

Today we’d like to introduce you to Josh Rossi.

Josh, can you briefly walk us through your story – how you started and how you got to where you are today.
When I was a young boy I was obsessed with art. I was born in Florence, Italy where I lived for 7 years. When I hit high school I saw no need to pursue art and so I dropped it and got into other things. After high school, I got an internship with a film production company and started getting more into film. When I was 22 I realized that I wasn’t satisfied with what I was doing so I needed a change.

I decided that advertising was a lot more exciting and chose to go to Miami Ad School and that’s where my passion for photography came in. At school, I had to rely on my own skills to produce print ads and online media. I had to convey a message and I didn’t want to just snap one shot and be done. I wanted to include a lot of different elements that told a story. That’s when I started getting into compositing.

I realized that I could actually create the images that were inside my head. I never thought that was possible before. I became literally obsessed with ad photography. I would stay up every night until 2 or 3 studying my favorite photographers. I would study every single detail and try to recreate what I saw. It took me a year and a half before I decided to put my style out there to the public. Once I put my work out there for people to see I got a surprising response. People loved it! I dropped my 9 to 5 job and have been working full time doing what I love ever since.

Whenever I create an image I try to think of a story behind it. I want my viewer to get into the picture and imagine a whole scenario. What brings me joy is when I can inspire others to do bigger and greater things. I am based out of Los Angeles and Puerto Rico where I specialize in Commercial and Advertising photography.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Not at all! I had many times where I had no money and wondered where my next client was going to come from.

Business is hard but it can also be amazing! I had to learn more about how to market myself and how to pitch myself to clients. I slowly learned how to create a stunning portfolio and get in front of the right people. The more I learned the more money I made.

So let’s switch gears a bit and go into the Josh Rossi Photography story. Tell us more about the business.
I specialize in very large scale advertising and commercial composites. I have many elements in my images and I think that and my specific style set me apart from the competition. I am most proud about the work I did for kids with cancer and disabilities in a project I call the Justice League Kids.

I’m also proud about a recent project I did that was similar for kids who have been bullied. I turned both groups into superheroes and the photoshoot empowered the kids.

Has luck played a meaningful role in your life and business?
I think there is about 20% luck involved. Luck is that you are in the right place at the right time and you get contacted for a big job that then opens doors. The rest is hard work with your marketing and that creates a ton of “luck.”

Contact Info:

• Website: joshrossi.com
• Email: [email protected]
• Instagram: https://www.instagram.com/joshrossiphoto
• Facebook: https://www.facebook.com/joshrossiphoto
• Other: https://www.electrikfolio.com/

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