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Meet Joe Homs of Orange County Hypnosis in Irvine

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Today we’d like to introduce you to Joe Homs.

Joe, please share your story with us. How did you get to where you are today?
I got started with Orange County Hypnosis in a roundabout way. I went to college for Computer Science, not Psychology. I was the opposite of the type of person who even believed hypnosis was possible, let alone the most effective therapy, method of persuasion, and most useful skill I could ever imagine.

After college, I was a management consultant. I traveled around the world helping clients with their IT projects and business strategy. I was fresh out of college and didn’t have much experience, so I learned a bunch on the job.

A few years into consulting, I met another consultant who worked on a project with me at a major retailer. We helped their team grow their website so that they made significantly more money. This was great, but something was nagging at me. I had seen results like this before, but never on this scale or with the speed that the teams we were working with had been implementing what we told them to do.

I asked the other consultant what he thought was going on and a smirk came across his face, he looked around them room, his voice became hushed, and he said, “let’s go outside.” Once we were outside, he told me that he had been using hypnosis to work with our clients and that was the reason that they were doing so well so quickly.

Instantly, I was confused, intrigued, excited, and elated that I had been let in on something that was so powerful for people and that importantly, they loved when it was used with them.

I learned everything I could about hypnosis after that and got so good that I was eventually being sent around the world to work on all sorts of troubled projects to turn them around.

At some point, I got a bit burned out of being on the road, so I decided to start a clinic in my hometown and attracted a bunch of clients who I could help. It started simply with things like weight loss or smoking cessation and has grown to encompass a wide variety of issues that I can handle.

Over time, Orange County Hypnosis grew solely by word of mouth and is now a business that helps thousands annually for all kinds of issues from stuff like depression, anxiety, and other classic problems, to peak performance, skills and sports training, and business coaching.

I’ve also moved beyond traditional therapeutic things to executive coaching and business consulting as well. I’ve now brought in all of my previous knowledge about how to grow a business, how to get people and teams performing at peak levels, technology to support them, and combine that into a powerful program I call Guaranteed Growth.

I offer all kinds of programs for people from a single session to help someone quit smoking to week-long retreats that completely transform someone’s life so that they are living at their full potential in all areas of their life. There are even group programs and products we offer to our clients too.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
All businesses have challenges. Mine was getting word of mouth initially. I tried everything to help people, but I finally hit upon a strategy where I could go to doctor’s offices, speak to them, and get them to refer me patients they couldn’t help anyway.

That became one of the core strategies in my business after that. I offered services that were complimentary to people who saw my clients 10-100 times a day. Then I was helping them out by fixing problems for them and they were helping me by sending me clients.

I got lawyers to send me clients who were stressed. Doctors who would send me patients that had chronic pains that medicine could no longer help. Business owners who would send me sales people who needed a bit of training.

More and more, people realized that there was something to this, but it took almost a year before that was self-sustaining. Had I known what I know now, I could have probably shortened that to 6 weeks, but it took a lot of trial and error to get there.

Please tell us about Orange County Hypnosis.
Orange County Hypnosis is a unique blend of coaching and therapy practice, training company, and consultancy.

We work with a wide variety of clients. In our therapy practice, we work with all sorts of issues like depression, anxiety, fears, smoking, weight loss, allergies, IBS, chronic pain control, and stress relief. Anything you could see a psychologist or psychiatrist for, you can see us too. What’s the difference? Besides being outside of the medical profession, which means we’re not doctors, we can tell you exactly what we’ll do with you, about how long it will take, and eliminate problems very quickly for our clients.

In coaching, we take people longer term and work with them to improve something in their life. Things like learning a new skill rapidly, enhancing relationships, installing new mindsets for success, and making life generally better.

In our training company, we make products and services that people can use anywhere. One of our most popular programs is a weekly guided session on a variety of topics from happiness to relaxation. It’s all done online and people from around the world show up, feel great, and build a community.

Lastly, our consultancy is the newest offering from our company and builds on my previous experience in management consulting. Here we work with businesses and entrepreneurs who want to leverage our talents for their business. Some ask us to help train a sales team. Others ask us to consult on initiatives within their business. Still others ask us to help them hire great candidates. Businesses have unique problems that are solved really well with hypnotic techniques.

We’re most proud of the fact that we work with the medical and business communities so well and are always being recommended by word of mouth at the highest levels. Our clients say they appreciate how much we help them and are a part of the community.

We set ourselves apart from others by being more human and working at that level. All of our programs are customized to the greatest extent for our clients. Other hypnotists might be reading a script or using canned techniques they learned in a weekend seminar. Instead, we use our skills to craft custom experiences and tools for our clients that evolve with their changing needs.

If you had to go back in time and start over, would you have done anything differently?
If I had to start over, I’d have worked more diligently to become a trusted member of the community more quickly. I also would have offered more group programs like I’m doing now so that many more people could access my services as clients in a more affordable way.

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Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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