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Meet Jessica Joines of Women’s Purpose Community

Today we’d like to introduce you to Jessica Joines.

Hi Jessica, we’d love for you to start by introducing yourself.
Before getting into the titles and easy ways to describe who I am and what I do for your readers, I’d first tell you that I’m a spiritual seeker. I’ve always been curious about this world, how we got here and why we’re here. I remember being about 10 years old and laying outside on the grass, looking up at the sky and just wondering. Often feeling this world we’ve created is so strange in many ways. Wondering why we harm one another and create these little borders and walls of separation. Imagining what those looking down upon us must think. And smiling at that image. 

But part of being a spiritual seeker has also equated to a great deal of pain. Pain being the portal to awakening I believe. But also deeply unpleasant. 

Today I’m a coach, author, inspirational speaker and founder of the Women’s Purpose Community. I’ve been in a time period of deep personal transformation the last 6+ years to get to this point. Before this, I was deeply immersed in the corporate world. Doing the 9-5; climbing the ladder and trudging through. And I did well, most recently the Global CMO of Rakuten Marketing. But unfortunately, deeply unhappy and not fulfilled. It’s been a long road and a tumultuous journey to get to where I am today. I had to let go of everything I thought I new and start over anchored with not much other than a belief that I could reinvent my life at 40 and find the happiness I was seeking.

Going all the way back to 2011, I had reached what many would consider to be the pinnacle of professional success — but I was overworked and deeply unhappy in one job after another. I was also deep in my battle with addiction. Desperate to break the toxic pattern of fear which seemed to dominated my life, I took several leaps toward finding what I’ve come to know as my soul purpose. This included embarking on a year-long solo trip across Southeast Asia, which eventually led to me leaving the corporate world altogether.

During this time period I received a message that changed my life: “The truth in our hearts is more real than the one we often see.” Core to having the courage to make some profound changes in my life was holding onto this truth – even when my outer reality was presenting the opposite of what my heart was telling me. Which was that the happiness and fulfillment I was seeking was outside of the status quo. In fact, it laid deeply in rewriting the rules of what’s possible for women after 40.

I now help executive women master the spiritual lessons that have been so essential to my own journey, as detailed in my book, Dare to Believe. I help them shift from a reliance on fear-based thinking to honoring their inner wisdom and knowing.

Through sharing my own spiritual awakening story, including recovery from addiction to alcohol, I hope to accelerate soul purpose in others — helping them to align with and embody their higher self callings. As I believe we are at an interesting moment in time, where a new consciousness is emerging, and a mass awakening is underway. But to achieve this, we have to release the false perceptions that so often plague us. This includes realizing that fear is merely teacher, not the truth. Even though we engage with it as such. 

What I’m most excited about now is the launch of the Women’s Purpose Community, a spiritual community for executive women. Where I help them leverage consciousness and self-awareness to become enlightened leaders.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It has not been smooth at all. It has been a daily lesson in faith and surrender. A commitment to my heart more than to fear. From financial fears to ones of self-worth and possibility. It has been an exercise of purifying my mind and listening to the within. The struggles have overwhelmingly been financially related. To go from making the salary of a Global CMO to a founder of a startup is no easy feat. But this is where the inner knowing comes in. To come to believe that the Universe doesn’t place a passion and a calling in your heart that only leads to a path to poverty. That if I decide on abundance, I’ll receive it. That the only thing limiting me is me. So while I had several moments crying on the floor, not sure how I would keep going each month, I did because I knew this experience was inherently tied to  soul lessons necessary to my spiritual growth and evolution. That suffering has a purpose. And mine is to learn to trust and surrender. Especially when the pull of the vision is so strong. And so that’s what I’ve done one moment at a time.

Appreciate you sharing that. What should we know about Women’s Purpose Community?
In a rare and intimate, peer-to-peer settings, they support one another through deep self-discovery and exploration – expansive personal and professional growth. They are pushed beyond their comfort level to enhance the expression of their purpose in the world. Starting as an annual retreat in 2018, in 2021, I’ll be launching this as a membership-based community offering.In term of the coaching I offer: I blend my leadership and executive coaching experience with deep spiritual wisdom and holistic practices to help female leaders transform into the highest version of themselves. I work with a lot of women who are stepping into their 2nd or 3rd acts; re-discovering or perhaps uncovering their soul purpose. 

Finally, I’ve been honored to keynote several conferences in the last couple of years. Including the Wub Wellness summit in Banff and several corporate events. I love being able to go back into the spaces where I began my career and helping to illuminate companies and minds to the importance of purpose.

Let’s talk about our city – what do you love? What do you not love?
I have a complete and total love affair with Los Angeles. I recently moved back here after living 14 years in New York City. When I think about Los Angeles, I understand why musicians write songs about cities. The soul connection I feel to this area is profound — it is WHY I moved back. She was calling me. In Malibu, I get to be immersed in nature, from the hiking to the beaches, and I love it. I love the sunrise and sunsets, the pink clouds in the sky. And yes, the dolphins swimming by. I feel like I live in heaven (a warm and bright one!). Like everyone, I’m not in love with the traffic or smog. But to me, it’s a small price to pay to be in the city I love.

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