Life & Work with Cindy Lee of Huntington Beach

Today we’d like to introduce you to Cindy Lee.

Hi Cindy, we’d love for you to start by introducing yourself.
Cindy Lee’s vibrant journey as the “OG Bucket List Coach” blossomed from a beautiful realization: while her firm, Surf City Aloha Concierge, was expertly helping small business owners thrive through business tasks and heartfelt gratitude gifting, there was a whole world of adventure waiting to be explored.

Deeply inspired by the fearless curiosity of Anthony Bourdain, Cindy realized that travel isn’t just about a destination; it’s about a raw, authentic connection to humanity. Recognizing that true success is found in celebrating life’s moments rather than just managing them, she made the inspiring leap to add a travel concierge component to her professional “toolbox,” turning her business into a vessel for the kind of soul-stirring discovery Bourdain championed.

This wasn’t just an expansion; it was a joyful mission to help fellow entrepreneurs reclaim their spark and “live the dash” with passion, purpose, and a sense of wonder.

In 2021, she took this mission to new heights by adding aviation to the Bucket List Coach Web Show, showcasing the exhilarating world of flight as the ultimate symbol of freedom and perspective. By highlighting aviation, she encouraged her audience to soar above their daily grinds and see the world from a vantage point that only true adventure can provide.

Today, Cindy is a master of harmony, beautifully bridging the gap between professional appreciation and personal fulfillment. By combining her signature gratitude services with expertly curated vacations, she helps her clients cultivate deep connections in business through intentional gifting, while simultaneously opening the door to life-changing travel. As the founder of the Bucket List Coach Web Show and National Bucket List Day, Cindy has transformed her business into a global celebration of possibility. She stands as a radiant reminder that the ultimate success story is one where a grateful heart, a soaring spirit, and a vibrant, Bourdain-inspired bucket list go hand-in-hand.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
The launch of the Bucket List Coach brand was far from an overnight victory; it was a season of intense trial where Cindy Lee had to confront the “someday” mindset that kept her—and her clients—merely existing.

The struggle lay in the daunting task of shifting from a task-oriented consultant at Surf City Aloha Concierge to a life-design visionary.

However, Cindy turned these obstacles into a triumph by immersing herself in personal development and the transformative philosophy of Bob Burg and David Mann, authors of The Go-Giver. By adopting the principle that your true worth is determined by how much more you give in value than you take in payment, she revolutionized her business model, moving from a transaction-based service to a value-driven mission.

This shift in mindset was the catalyst that turned her struggle into a global movement. By merging the Go-Giver philosophy with her “living the dash” mission, Cindy stopped just selling travel and started curating legacy-defining experiences.

She realized that by providing immense value through gratitude services and curated vacations, she wasn’t just building a brand—she was changing lives.

This fusion of selfless service and strategic adventure paved the way for the Bucket List Coach Web Show and National Bucket List Day, proving that when you align personal growth with a heart for service, even the steepest struggles become the foundation for an extraordinary triumph.

Can you tell our readers more about what you do and what you think sets you apart from others?
What truly defines Cindy Lee’s legacy isn’t just the miles she’s traveled, but the lives she has touched as a community pillar and a tireless “Go-Giver.” She has masterfully transformed the Surf City Aloha spirit of gratitude into a tangible force for good, finding her greatest pride in being a connector who links people to purpose. By dedicating her time to local charities, visiting orphanages, and showing up for community events, Cindy has proven that the ultimate “bucket list” item isn’t a destination—it’s the impact you leave behind. She lives by the creed that we are better together, utilizing a network of strong accountability partners to ensure she is always giving more in value than she takes, effectively turning her professional success into a platform for selfless service.

This commitment to “living the dash” through service culminated in her crowning achievements: founding National Bucket List Day (April 24) and California Bucket List Day (September 9). These aren’t just dates on a calendar; they are global and statewide movements that empower individuals to stop “someday-ing” their lives away and start embracing the present with a grateful heart. As the founder of these days, Cindy has created a permanent legacy that encourages everyone to “splash it forward,” proving that true fulfillment comes from a beautiful harmony of personal adventure and community giving. She stands as the ultimate connector, showing the world that when you combine a Bourdain-inspired curiosity with a heart for service, you create a life that isn’t just lived—it’s celebrated.

What has been the most important lesson you’ve learned along your journey?

She has mastered the art of being a community pillar, showing that when you focus on connecting people to people and giving more in value than you take in payment, the struggle inevitably turns into triumph.

Her journey is a rallying cry to never give up and to surround yourself with great accountability partners who push you to make a difference.

Cindy continues to be that vital connector, proving that the most compelling way to live is to be a force for good in the lives of others.

Contact Info:

• Website: https://www.bucketlistcoachtravel.com
• Instagram: https://www.instagram.com/bucketlistcoachtravel
• Facebook: https://www.facebook.com/bucketlistcoachtravel
• Other: https://www.wherescindynow.com
• Other: INTERVIEWS/PODCASTS https://bucketlistcoachtravel.com/mediainterviews