Life & Work with Anne Wilson-Fisher of Southern California

Today we’d like to introduce you to Anne Wilson-Fisher.

Hi Anne, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
Twenty years ago Spa-Go’s Mobile Salon, Day Spa & Lifestyle Co. was born by our founder Anne Wilson-Fisher. Many of her clientele and referrals were disabled or special needs individuals who could not travel out of their homes for a salon or day spa experience. Her idea to develop a company that catered to this segment was a success and expanded to include convenience service as well as parties and events over the years. Curating an experience menu of express mini services for corporate and event services allowed for her staff and fellow professionals to have access to a greater audience and supplement their incomes was the key to her success.

Along the way she injured her hand and took a massage teaching position at a local trades school. The position didn’t pay much, but she realized that learning how to teach and lead as well as having access to future workers would be helpful. She soon found out after her first class graduated that nobody was being hired. The students were ready to begin their careers, had taken out loans or were federally funded and after 9 months she didn’t understand why her best students were still unemployed. She decided that she needed to expand her own private company into a staffing company to help these amazing healing arts professionals.

Twenty years later and she has accomplished her goal in paying out millions of dollars in revenues to others as wages. This is how we lift others up. This is how we make a difference. She could have thrown in the towel, but she stood on her principles, never giving up or abandoning her goal to increase disadvantaged workers that wanted to work with a path forward. The best way to help others is to build them a bridge to cross and foster them into a company that supports their own visions and dreams and shows them how. “What is that saying about teaching the hungry how to fish is worth more than offering them a free plate” – that’s exactly what she did, all alone, by herself, working long hours and never giving up.

Her company has over 400 service providers in most large cities in California and has providers in IL, NY, FL, WA, AZ, CT, NJ, PA, MD and the District of Columbia. Her goal is to continue to build and continue to learn so she can lead her team to greatness, globally.

She is building a foundation “The Love and Kindness Foundation” to support the salon, day spa and lifestyle providers in their journey through donations of goods and services by those in the beauty and wellness fields. Last year’s goods and products may just be the best gift ever for a struggling worker.

I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
She was never, in 20 years, able to qualify for a business loan or an SBA loan so she funded her dreams on her own, one 25% interest credit card payment at a time.

She was underfunded and under educated – having only a high school education and being in the poverty level income herself while working as an energy healer and massage therapist most of her life trained at an alternative ashram style campus in the Berkshire’s Kripalu. This turned out to be the best program worldwide.

She had no financial support from family and friends and nobody believed in her or her idea to build a community mobile marketplace of individuals in the wellness and healing arts professionals. She attempted to get an SBA loan and was whistled at and laughed at. She kept going. An elderly gentleman who clearly, she thought, didn’t even understand her business model. Head high, keep going. Believe in yourself was her personal motto. She didn’t have knowledge in finance, banking, insurance, employment – she is self taught.

She was raised in a small midwestern town and looking back was a bit unprepared – She proclaimed after moving to Los Angeles, settling in Montrose, that she was not going to drive the freeways. They were to much for her. Her client in Montrose encouraged her gently to start with the 2 freeway and she would find her way and that she did. She never will forget pulling off to the side of the 2 freeway in tears. Not knowing east and west and not understanding slang or having the right attire. As Mel Gibson would say, you could still smell the manure left on her boots from freshly leaving the farm. Very true.

The “mobile” salon, day spa and lifestyle professions is one of the largest and fastest growing segments of this industry. According to the data from the US Bureau of Labor and Statistics in 2023 there were 575k cosmetologists; 321k massage therapists; 183k estheticians; 400k nail techs; 200k unlicensed and ancillary professionals such as eye lash artists, henna artists, face and body painters, sound bath healers… That is a very large population of workers that all need more money, more wages, more safe work… and it is estimated that 85% or more struggle with housing, insurance, child care and being able to afford continuing education, business supplies and training.

Mobile has always been needed, however, lobbying groups for products and retail prevented much of the growth to keep people in the salons or day spas so they could sell products. At that time, and during that time salons were everywhere. It was safe to park, we didn’t think of any downsides and we looked forward to our visit. Now, 2025 is here and many of our clientele chooses having services in their own homes due to the inconvenience, their age, parking, safety getting to and from, traffic and not having full control of their environment or privacy. Offices have realized that it is a great opportunity to bring in wellness services such as chair massage or hand/arm massage to fight off fatigue, carpel tunnel and back pain from sitting long hours or standing long hours. Mother’s love to see their little ones have a fun day learning about hygiene and health by having a spa party. It is a great opportunity for any age group to bond and share in rest or glam fun.

Spa-Go’s through our founder has taken the same staff and increased their menus of service so that the same workers can capitalize on the market of express services as well as advanced care full services. For example, foot massage can be a service not just performed by a massage therapist but a nail technician and an esthetics professional can all perform this service.

Appreciate you sharing that. What else should we know about what you do?
Anne started out as an administrative assistant and learned massage therapy in the early 80’s. She fell in love with the art of touch and the healing it provided to so many. She loved everything about performing and created over 80 recipes using massage therapy in healing the body and mind and engaging with the aura, the spirits and the psyche. Balancing the art of aromatherapy, using elements of earth, fire, water, sound, smell – she engaged the whole of the body’s senses to reach and engage in opening up pathways and portals for human elevation. Her focus was on healing herself as much as it was healing others. With each client there allowed a space where her energy and there energy fused together. She realized that through her work she too was being strengthened, taught and healed. She read as much as she could find about the healing arts and body trauma. She booked services with top providers wherever she went. She was destined to be exactly where she was at and to create a path for others. And, here she is 20 years later. She misses being in the field of work she so loved but she also realized that being in the captain’s chair of management was critical to so many lives that it was worth the sacrifice. Maybe one day she can return to performing services and engaging her trade. She dreams of retirement where she can be as she once was, mixing up a batch of specialty oils or lotions and holding someone’s energy in her hands once again; being a part of someone’s journey towards greatness. Holding time and holding space.

Where do you see things going in the next 5-10 years?

Overview of the Mobile Salon and Day Spa Industry
The mobile salon and day spa industry, which encompasses on-demand beauty and wellness services delivered at clients’ homes, offices, or events, is experiencing robust growth as part of the broader spa and beauty sector. This segment benefits from post-pandemic shifts toward convenience, personalization, and hybrid work lifestyles, allowing professionals to offer hair styling, manicures, facials, massages, and full spa experiences without fixed locations. In 2025, the overall spa services market is valued at approximately USD 155-178 billion globally, with mobile services carving out a growing niche driven by tech-enabled bookings and eco-conscious consumers

Contact Info:

• Website: https://www.Spa-Gos.com
• Instagram: spagosmobilesalon
• LinkedIn: https://www.linkedin.com/in/anne-fisher-199126263
• Twitter: lin
• Yelp: https://yelp.to/n_mFOwXghO

Image Credits
Spa-Go’s Mobile Salon, Day Spa & Lifestyle Company