Raisa Sendrovich shared their story and experiences with us recently and you can find our conversation below.
Hi Raisa, thank you so much for taking time out of your busy day to share your story, experiences and insights with our readers. Let’s jump right in with an interesting one: What are you most proud of building — that nobody sees?
Candidly Social is the project I’m most proud of building because it’s been the engine behind everything I do. It’s been the quiet force shaping artists’ online presence for more than a decade. Soundcheck is the evolution of that work: a custom GPT I built on 13 years of strategy and expertise that delivers original on-brand content ideas, content calendars, strategies and more tailored for each individual artist and actor.
After managing socials for legends and icons, I kept seeing the same thing: artists are expected to show up online like they’ve got a social media team behind them, but most are figuring it out solo. Especially the ones who are between projects, independent, or just don’t have the bandwidth to be “on” all the time.
That’s why I built Soundcheck. It was designed for the ones doing it all themselves. The ones who are tired of trying to crack the algorithm, post every day, or burn out just to stay visible.
Most people only see the link. They don’t see the months of testing, the thousands of captions I’ve analyzed, or the decade-plus strategy that went into training every response. But that’s the part I’m most proud of: turning everything I’ve learned in the trenches into an AI tool that actually helps real artists stay consistent and authentic on their own terms.
Because here’s the thing, Soundcheck isn’t just another AI assistant. It’s personal, strategic, and unapologetically built for creatives who refuse to blend into the noise. I built something that actually knows the difference between a singer-songwriter’s brand and an actor’s because every creative deserves a strategy that fits their unique story, 24/7, when they need it.
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Raisa, founder of Candidly Social, a one-stop shop for musicians, icons, and trailblazing artists who want to show up online like they own it. For the past 13 years, I’ve been the quiet force behind the socials of legends, Grammy winners, and actors who’ve shaped culture. I handle everything from content creation and editing to strategy, scheduling, and on-site coverage; always making sure the content sounds and feels like the artist behind it.
Candidly Social isn’t about chasing trends or posting for the algorithm. No copy-paste captions. No generic strategies. Just bold, authentic content that sticks. That same philosophy inspired me to create Soundcheck, my custom AI social media assistant for artists and actors, giving them the content, captions, and strategy they need in one place without the burnout.
Whether I’m managing socials for household names or legacy acts stepping into new eras, my mission stays the same: help creatives show up online in a way that’s real, consistent, and unforgettable because viral fades, but legacy sticks.
Thanks for sharing that. Would love to go back in time and hear about how your past might have impacted who you are today. Who were you before the world told you who you had to be?
I was the girl behind the camera rarely in the photos, always curating them. The one updating my MySpace layout at 2 a.m., uploading concert footage before the sweat even dried, and crafting the perfect Top 8 like it was a branding decision. I didn’t know it then, but I was building a career in real time, through music, media, and the internet.
I started out interning in radio and Hollywood gossip, learning how media really works from the inside. That evolved into freelancing in social media, and eventually landing my first celebrity client, which snowballed into building my own business. I’ve seen fame from the inside, the outside, and the comment section. That mix is what makes me different, I don’t just “do social,” I understand the ecosystem around it.
Before the world told me to tone it down, pick a lane, or be more marketable, I was already out here doing what I do now: documenting culture, spotting trends, and turning chaos into content. That foundation still fuels everything I do, only now, the stakes are bigger and the results are real.
What did suffering teach you that success never could?
Success taught me how to build a name, but struggle taught me how to build boundaries. In the early years of working for myself, I thought the grind was just part of the game, that burning out meant I was doing something right. I used to equate being busy with being valuable, and I poured everything into proving myself.
But suffering, the creative exhaustion, the moments of doubt, the times things fell through taught me something way more important: your health is your wealth. If you run yourself down, you can’t perform at your best creatively, mentally, emotionally, or strategically. It taught me that rest isn’t weakness. That slowing down can actually sharpen your vision. That saying no doesn’t mean you’re ungrateful; it means you know your worth.
Success is validating, but suffering was clarifying. It forced me to recalibrate, protect my energy, and lead from a place that’s sustainable. And now my work is sharper, my impact is stronger, and my vision is crystal clear because of it.
Sure, so let’s go deeper into your values and how you think. What are the biggest lies your industry tells itself?
The loudest lie in the industry is that volume equals impact. Post more, trend harder, never stop. It’s exhausting and it’s not true. The industry pushes this idea that if you’re not loud, you’re invisible. If you’re not viral, you’re behind. But here’s the truth: quality beats quantity every time. Some of the most powerful content I’ve created didn’t blow up, it connected.
There’s also this lie that there’s one “perfect” strategy. But I’ve seen artists with millions of followers who still feel lost online. And I’ve seen legends shrink their voice trying to follow formulas made for influencers, not icons. That’s why I built Candidly Social, to challenge that thinking. Because when content actually sounds like you, you don’t have to perform to be heard.
You don’t need a content machine. You need a message that matters. Going viral is cute. But building something unforgettable? That’s legendary.
Okay, so let’s keep going with one more question that means a lot to us: What do you think people will most misunderstand about your legacy?
People might think my legacy is just years of scrolling. They assume social media is just about endless feeds, likes, and posts, but what I’ve been doing is way deeper than that. The hours I’ve spent online weren’t wasted; they trained me to understand culture in real time, to spot patterns, to know when a moment could become a movement.
The misunderstanding will be that my work was surface-level. In reality, every scroll, every strategy, every caption has been about building voices, shaping narratives, and connecting artists to their fans in a way that sticks. And now, with everything I’ve learned behind the curtain, I’m doubling down on the brand I’ve always built.
This work isn’t tied to any one app but to the way people connect. That’s the real legacy.
Contact Info:
- Website: https://www.candidlysocial.com
- Instagram: https://instagram.com/candidlysocial
- Linkedin: https://www.linkedin.com/in/raisa-sendrovich
- Twitter: https://www.x.com/candidlysocial
- Facebook: https://www.facebook.com/candidlysocial
- Other: Soundcheck: Your AI backstage pass to bold authentic content
https://stan.store/CandidlySocial/p/soundcheck-your-backstage-pass-to-bold-content
Image Credits
Annie Devine
