Today we’d like to introduce you to Steve Nguyen
Hi Steve, we’d love for you to start by introducing yourself.
I appreciate the opportunity to share my journey. It’s been quite an adventure filled with incredible experiences and collaborations. My story begins with a passion for storytelling and media that I nurtured from a young age. This passion guided me through my academic years and eventually led me to the entertainment industry.
My professional career began over 17 years ago when I stepped into the world of Public Relations. Early on, I recognized the power of media in shaping narratives and influencing public perception. This understanding fueled my drive to create impactful stories for brands and individuals alike. My commitment to delivering high visibility and crucial exposure for my clients allowed me to collaborate with some of the biggest names in entertainment, film/television, music, sports, and gaming.
In 2011, I founded Steve Nguyen & Associates℠ (SNA), my global Public Relations and Entertainment firm. Leading SNA has been a remarkable journey, where I’ve had the privilege of working with iconic global celebrities and consumer brands across diverse industries such as food and beverage, health, wellness, beauty, fashion, travel, and hospitality. Additionally, I’ve worked closely with international film conglomerates like Universal Pictures and Lionsgate, helping to bring their stories to a global audience.
A significant milestone in my career was the transition into film, where my expertise in powerful storytelling found a new canvas. This transition was seamless, as it allowed me to merge my PR experience with my love for filmmaking. Through both live action and animation motion pictures, I’ve been able to bring narratives to life in ways that resonate deeply with audiences.
Being nationally recognized by outlets such as the HuffPost has been an honor, but the true reward has been the ability to create and share stories that matter. As a serial entrepreneur and media strategist, I continue to explore new opportunities and collaborations that push the boundaries of storytelling and media.
Every step of this journey has been driven by a passion for storytelling and a commitment to excellence. I’m excited for what the future holds and look forward to continuing to innovate and inspire through my work.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
When I first started in public relations in the entertainment industry, the road was anything but smooth. As one of the few Asians in the field, earlier in my career, I rarely saw people who looked like me. This lack of representation meant that opportunities to take point with clients—whether they were talent, film, television, or brands—were scarce. I had to work twice as hard to earn the chance to represent A-list talent and Fortune 500 brands.
The work ethic instilled in me by my immigrant parents, who were boat refugees from Vietnam, became my guiding light. Their resilience and determination fueled my drive to succeed. Over time, this dedication caught the attention of entertainment executives and CEOs from major clients like iHeart Media, Universal Pictures, Lionsgate, The Kardashians and many more. Their recognition of my hard work and unique perspective helped me overcome the initial challenges and carve out a successful path in the industry.
Appreciate you sharing that. What should we know about SNA Communications?
From the beginning, my vision was clear: to create a public relations and digital marketing agency, SNA that truly understands the intricacies of its clients’ needs and helps them achieve their business goals. Today, our headquarters are in Newport Beach, California, with a significant presence in New York City and teams across major markets like Los Angeles, Las Vegas, Austin, Atlanta, Miami, and Nashville.
Currently, SNA Communications is dedicated to growing mid- to large-sized consumer goods, entertainment, health + wellness, technology, and hospitality brands. What sets us apart is our meticulous attention to detail and our unwavering commitment to delivering results that matter. Whether it’s enhancing visibility, breaking into new markets, launching products, or building brand recognition, we excel at opening doors and creating opportunities.
Our comprehensive suite of public relations and digital marketing services allows companies to engage effectively with their stakeholders and scale their businesses. We represent a diverse range of clients, from Fortune 500 companies to mid-sized enterprises across various sectors, including consumer goods, health + wellness, technology, hospitality, sports, and entertainment. Our reach extends throughout the U.S., Canada, and parts of Europe and Asia, covering industries such as food and beverage, apparel, beauty, consumer technology, electronics, medical devices, sustainable companies, hotels, resorts, hospitality groups, music, talent, film, and television.
Over the years, we’ve achieved remarkable milestones. We’ve propelled startups into the spotlight, transformed ideas into household names, launched innovative products, shared groundbreaking stories, rebranded organizations, and introduced international companies to the U.S. market. Our mission is to elevate our clients, ensuring they not only reach the next level but surpass it. We pride ourselves on delivering exceptional results and providing an unparalleled client experience.
In essence, our journey at SNA Communications has been one of growth, innovation, and relentless dedication to our clients’ success. It’s been an incredible adventure, and I’m excited about the future as we continue to build and grow brands, products, portfolios, and services.
What makes you happy?
Happiness for me is deeply intertwined with my work and the impact it has on others. Everyone who truly knows me is aware that I find immense joy in dedicating a majority of my time to my profession. I’m fortunate to be in a position where I can choose clients, projects, and endeavors that truly fulfill me.
One of the most rewarding aspects of my work is the opportunity to support individuals and communities that reflect my own background. Leveraging my network, resources, and expertise to build brands that champion inclusion and to share stories from under-represented communities brings me great satisfaction. My heart is particularly full when I can contribute to the AANHPI (Asian American, Native Hawaiian, and Pacific Islander) communities. It is a life of service to uplift and catapult others forward.
Helping these communities thrive, sharing their stories, and promoting their achievements is not just professionally fulfilling but personally enriching. It’s this blend of meaningful work and personal connection that truly makes me happy.
Contact Info:
- Website: https://www.snacommunications.com/
- Instagram: https://www.instagram.com/snapublicrelations/
- Facebook: https://www.facebook.com/snacommunications
- Twitter: https://x.com/snacomm
- Youtube: https://www.youtube.com/@snacommunications
Image Credits
Steve Nguyen, Chi Lee Photography, Phillip Faraone/Getty Images, Music Management International, Scott Kirkland/Shutterstock.
