Inspiring Conversations with Jen Sanchez of WeThem.Us

Today we’d like to introduce you to Jen Sanchez.

Jen, we appreciate you taking the time to share your story with us today. Where does your story begin?
Things really started for me once I followed my passions and became the kid who lived at shows. One day I saw an ad for Full Sail University in an AP magazine, and something just clicked. Within six months, I dropped out of my biology program and moved to Florida. My family drove me out there. My grandpa insisted on driving even though he could barely see. The whole trip was just so wholesome.


Florida changed everything. I started throwing house parties with full band setups, working with touring artists and brands, creating this community that people still ask me about years later. I was learning business but applying it immediately, booking venues, connecting artists, really understanding what a creative community could do for the spirit. Creativity became a language that you have to embrace for all that it is.


After a few years, I was ready for something new. I was working at the Apple Store at the time, which taught me so much about communication and tech, but I kept looking at NYC and it was really calling to me. So two friends and I packed everything in a U-Haul and drove to the city. When we got there, it was insane. My eyes were so captivated. I had never seen anything like it.

I went through so many random jobs, but eventually landed an internship at Girlie Action Media, then worked my way to Fuse TV and Madison Square Garden where I learned on a massive scale. The real breakthrough came when I moved to LA and co-founded WeThem.Us with my creative partner. We started by pitching visual concepts through decks and trading work, which piqued interest. It definitely showed us we were onto something. We had strong lead generation at that point. Now, we’re this culture-first creative collective. People know our brand, but we’re still underground, an if-you-know-you-know type that also has the opportunity to work with influential founders.

With Cuban and Mexican roots on our team and experience traveling due to military families, we bring a third culture sensibility to everything we create. That love for travel, and people has allowed my expertise to expand into diverse areas from shooting and creating content to working with brands as creative director, brand consultant, and mentor. Honestly, some of the best parts of this work involve sharing everything you’ve learned to make the path easier for someone else, and working with friends.

It’s been quite a journey, from hardcore shows in San Antonio to collaborating with global brands, founders, and emerging artists. Every step has taught me something essential about community, creativity, and what happens when you follow what calls to you. Manifestation is real because I’ve had to envision every step along the way. I’m still on a growth journey, but I’m in a much more confident place about who I am and what I want.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
You never know what life is going to hit you with, but it’s definitely not always smooth.
Fresh out of college, financial instability, housing insecurity, and career uncertainty are always major challenges. But looking back, some of the biggest obstacles were the professional setbacks that really tested my resilience, plus constantly being thrown into learning curves where I’d say yes to things I didn’t know how to do, then figure it out later.

Finding the right creative partnerships was probably one of the most significant challenges. You have to go through this process of weeding out people who aren’t genuinely committed to the vision versus those who are actually aligned with the mission. Some people have different motivations or just aren’t reliable for long-term creative work.

Being a woman – and on top of that, a lesbian woman – added layers I hadn’t experienced in the professional world yet. There were definitely instances where I didn’t receive the same level of respect as my male creative partner. That’s why it became essential to find a collaborator who actively makes sure my voice is heard in meetings, someone who advocates for me and recognizes these dynamics.

On the business side, raising capital as a small creative business without traditional business backgrounds or startup capital from family meant we had to create something out of nothing. We would both take on jobs from places like Creative Circle or one-off freelance gigs to make it happen. The inconsistent income – that feast or famine cycle of creative work – was brutal. And there’s always the challenge of scaling without losing what makes you authentic in the first place.

But honestly, every struggle taught us something essential and made us more resourceful. Those obstacles forced us to get creative about solutions and built our foundation.

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
WeThem.Us is a culture-first creative collective that operates as more than just an agency – we’re a creative, strategic, and production collective offering “taste as a service” for artists and brands alike. We champion the power of possibility, using creativity, storytelling, and imagination to uncover and bring a brand’s true potential to life through radical thinking and alternative forms of visual communication.

What sets us apart: Our mission is rooted in selectively uniting people who otherwise would never have been united, creating fresh solutions with innovation at their core. We develop multi-sensory experiences that push creative boundaries. We don’t follow common systems – we actively seek out perfect individuals for every project, redefining our purpose to be the catalyst for making things happen. We navigate the worlds of music, fashion, entertainment, wellness, sports, and technology with cultivated taste, recognizing what truly matters in creative expression.

Our expertise spans:
* 360° Campaign Strategy – from content strategy and creative direction to sustained engagement
* Creative Direction & Branding Strategy – visual identity, messaging, and brand development
* Content Creation & Production – photography, video, social content, and post-production
* Strategic Consulting – across branding, beauty, music, and app/web UX/UI
* WT.U Studio – our dedicated creative production space in DTLA’s Arts District available for shoots, castings, and workspace

The Duo & Collective: Founded by Jen Sanchez (Mexican American) and Rosco Flevo (Cuban & Mexican American), we’re third culture kids with roots from Mexico to Cuba, bringing multicultural perspectives that bridge generational narratives. Our collective includes conscious creatives with a global footprint who understand commerce, culture, and technology.

What we’re known for: We’ve worked with major brands like Atlantic Records, Cacti Hard Seltzer, Electric Forest, Urban Outfitters, Savage X Fenty, and Urban Outfitters. We’re both underground and influential – an “if-you-know-you-know” collective that maintains authentic voice while working with major brands.

Our philosophy: WeThem.Us is less a label, more a wavelength. We don’t just think outside the box – we deconstruct it, reshape it, and build something entirely new. We’re the glitch in the matrix, outliers and innovators who refuse to be catalogued by traditional creative industry labels. We sell taste and translate that into company ethos and branding, creating spaces where everyone feels seen, heard, and respected.

How do you think about luck?
Luck’s definitely played a part—those right place, right time moments are real. Life feels like a domino effect or a revolving door, where certain people or choices keep showing up again, for better or worse. Luck is part of it, but it’s what you do with it that really matters. I hate that unlucky feeling, but it usually pushes me toward growth or a necessary redirection. I’ll ask myself: Could I have avoided this? What’s the lesson? You can’t always control what happens, but you can control how you respond. I try to remind myself of that.

Contact Info:

• Website: https://wethem.us/
• Instagram: https://www.instagram.com/jenwastaken/
• LinkedIn: https://www.linkedin.com/in/sanchezjen/
• Other: https://jensanchez.us/

Image Credits
Maddie Alder, Sarah Pardini, Jen Sanchez