Today we’d like to introduce you to Jasmine Chapman.
Hi Jasmine, we’d love for you to start by introducing yourself.
Hi everyone! My is Jasmine (Jmarie for short) and I’m from Southern California. I started my company a month after my mother passed away August 23rd, 2019. I had two previous companies prior and was just starting another one. The day my mother passed, I had someone buy hours later from my previous store. I forgot to shut down the store due to emotions of her passing. I knew majority of my customers and they knew the news, however I never seen this name or location for this specific customer. A part of me felt it was my mother tugging at me to restart my business new and clean. I just needed a new name and motivation. I then researched and rebranded my company’s name.
MyStil(style)inc is actually style in French. I got the name researching names and thinking of bigger brand business with simple but effective names. In March, I hit a milestone in my company with making $1,000 in sales. I never had made that much in any of my businesses. I set a goal to make 10k for my one year anniversary which was this past September 23rd 2020. Something sparked in me seeing what I’ve accomplished. Eight months later this past April, both my dad and grandmother passed away. My dog then this past July. The store was still steady, however I knew I had to accomplish this goal. August 23rd 2020, I had made over 12k my first year in business. With all the trauma, brokenness and pandemic, my faith and MyStilinc kept me going. I accomplished my goal with faith, consistency and my 400 loyal Instagram followers (thats right only 400) and Facebook business page, I have been blessed that people believe in my brand as much as I do. There are still goals to achieve, however I am honored and blessed to celebrate the small victories. It humbles me and continues to keep me going!
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
With being a new entrepreneur, I have learned so much within a year. Understand that you have to LOVE and BELIEVE in your brand, Your “why” is so important and should be your focus on a daily. With all the trauma I’ve dealt with as I previously stated, I have learned to keep going. Even if you didn’t get a sale, your monthly goals weren’t met, KEEP going. With so many new and past companies/brands going on, it’s sometimes hard to stay focused or disciplined. However, I keep the bread analogy in my head which is this: when you walk down the bread aisle, you noticed there is probably 20+ different brands of bread. A customer loves their bread they buy from and sometimes try new bread or brands. You have to make sure not to compare, distract, or not go back to your why. Why did you start your brand? Yes, money is fickle at times, you may not be able to afford models or Facebook Ads, but keep going! I sometimes want to quit because I want so much for MyStilinc. However, it will come I just have to keep going.
As you know, we’re big fans of MyStilinc. For our readers who might not be as familiar what can you tell them about the brand?
Thank you so much! MyStilinc is a women’s brand from sizes XS-3X (selective styles for now). MyStilinc is for a woman who everyday is her runway when she gets dressed. Rather it’s a dinner date, running errands, birthday parties, a date or you just want to create some content. MyStilinc is for every one shape and size. MyStilinc is inspired by runway shows and street fashion all across the world. Trends are what we are about per season (Spring, Summer, Winter and Fall). We like to stay affordable and have prices and variety of styles from the inspiration we research on per season.
Alright so before we go can you talk to us a bit about how people can work with you, collaborate with you or support you?
Please feel free to contact [email protected] for collaborations and visit our website Mystilinc.com. We also have Instagram and Facebook pages: Mystilinc.
Contact Info:
- Email: [email protected]
- Website: www.mystilinc.com
- Instagram: instagram.com/mystilinc
- Facebook: facebook.com/mystilinc
Image Credits
Shenise Magee Bree Jackson
