Today we’d like to introduce you to Alysha Madisson.
Hi Alysha, thanks for joining us today. We’d love for you to start by introducing yourself.
I have a business degree from London and always thought I’d have a corporate career, likely in finance. While interviewing for a new position in Miami around my birthday, I walked into a psychic shop for fun—they were offering palm readings. Within seconds of looking at my hand, the woman told me I needed to stop what I was doing and start my own business. Then she added something that completely caught me off guard: she said I should name the business after my birth name, not the name I was using at the time. She had no way of knowing I had changed my name, and that moment stayed with me. I had always wanted to own a business, but I had no idea what it would be, so I tucked the experience away.
A few years later, just before COVID, I traveled back home to Estonia and visited my hairstylist. She had an entire wall of hair extensions, and something clicked. I realized this experience didn’t really exist in Los Angeles—clients typically came in for a consultation, then waited weeks for hair to be ordered. I saw an opportunity to create something different: same-day hair extensions with an in-person, elevated experience.
I took a two-day course, bought ten ponytails, and came back to LA. I did my first client in my Airbnb living room, then began offering mobile services. When COVID hit, I turned my second bedroom into a hair extension room. Shortly after, I rented my first space—and four years later, I opened my own salon.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It definitely hasn’t been a smooth road. I started this business without funding or investors, with just enough savings to cover one month’s rent. From the beginning, every client I served funded the next step—buying more hair, reinvesting into inventory, tools, and education, and slowly building the business piece by piece.
One of the hardest challenges was walking away from a career path I thought I was meant to have. With a business background, I expected to follow a more traditional route, so starting something completely new required a deep level of trust. For a long time, I didn’t share what I was building with friends or family—it felt fragile, unfinished, and very personal—but something about it felt undeniably right.
Starting during COVID added another layer of uncertainty. I worked from my home, adapted constantly, and learned everything in real time. As the business grew, the challenges evolved—from survival to sustainability, from doing everything myself to building systems and maintaining high standards.
What sets me apart is that this business was built intentionally, without shortcuts or outside backing. It grew through patience, intuition, and reinvestment—guided by a long-term vision rather than quick wins. Every challenge strengthened my resilience and shaped a brand rooted in trust, quality, and purpose.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
Maria Madisson is known for its thoughtful, lifestyle-led approach to hair extensions and color. We focus on high-quality, long-lasting work that protects natural hair and fits seamlessly into a client’s real life, rather than creating high-maintenance routines.
Sustainability is an important part of our brand. We prioritize reusable extension hair, proper maintenance cycles, and clean, cruelty-free, and organic color lines. We also donate used hair extensions to support environmental and community-focused initiatives, allowing materials to be repurposed rather than discarded. For us, sustainability means making intentional choices that respect both hair health and long-term impact.
What I’m most proud of brand-wise is what we’ve built beyond the chair. I came to the U.S. from another country with very little and built this business from the ground up. Now, my vision is to create those same opportunities for others. We have a full in-house training program that allows assistants to grow into extension stylists, build real careers, and expand within the salon.
Our long-term vision includes future locations, leadership pathways, and even ownership opportunities for team members who want to grow with the brand.
Where do you see things going in the next 5-10 years?
Over the next 5–10 years, I see the hair and beauty industry moving toward more intentional, experience-driven services. Clients are becoming more educated and selective—they want quality, longevity, and results that fit their lifestyle, not trends that require constant upkeep.
In hair extensions specifically, there will be a continued shift toward lighter-weight, less damaging methods, better sourcing, and more sustainable practices. Clients will prioritize hair health, natural-looking results, and transparency around maintenance, pricing, and timelines.
I also see a major shift in how salons operate internally. Education, structured training, and clear growth paths for stylists will become essential. The salons that thrive will be the ones that invest in their teams, create strong culture, and build systems that are scalable without sacrificing quality or client experience.
Overall, the future of the industry is less about volume and more about refinement—doing fewer things, better, with intention.
Contact Info:
- Website: https://mariamadisson.com/
- Instagram: https://www.instagram.com/mariamadissonhair?igsh=NTc4MTIwNjQ2YQ%3D%3D&utm_source=qr












Image Credits
Vashchenko Mykyta
