Daily Inspiration: Meet Tyler B. Free

Today we’d like to introduce you to Tyler B. Free.

Hi Tyler, can you start by introducing yourself? We’d love to learn more about how you got to where you are today. 
Outlaw LOTE (Life On The Edge) is a story and a brand that was built upon the inspiration of my family and upbringing. Growing up, my father and grandfather always watched Western movies and TV shows. Whether it be Gunsmoke, Andie Griffin, Tombstone, and many others, you can always hear the sound of horses galloping and gunslingers shooting in the background. My mother is a big fan of cows, and our family kitchen was always heavily decorated with cow accents, Cow Clocks, Cow salt and pepper shakers, Cow oven mitts, and more. My grandfather before he passed away was a big-time gambler, the risk taker of the family, He would always win big at the casino in Las Vegas. Oh yeah did I mention I grew up in Las Vegas? Talk about the wild west. My entire upbringing inspired the idea behind OUTLAW. I knew it would be a worthwhile endeavor because of the ideology of the brand Outlaw itself and also the rare skins and designs I would introduce to the world, creating a luxury handbag brand that will one day rival the likes of LV, Dior, Gucci, Chanel, Etc. The Thought of achieving heights like that, from the ground up, was enough to inspire and excite me to embark on this journey.  

We all face challenges, but looking back, would you describe it as a relatively smooth road?
We have a saying at OUTLAW. “On the frontier, sometimes it’s dry & barren, other times it’s cattle & cash, but every time it’s growth & gain… Life on the edge”. I started Outlaw with that in mind, knowing that there would be bumps along the way. I have focused on the process and enjoying every moment along the way, the good, bad, and everything in between  

Can you tell our readers more about what you do and what you think sets you apart from others?
Outlaw is known for reinventing American luxury, for creating luxury handbags that represent the American Spirit of confidence, boldness, adventure, and innovation. I am most proud of my embodiment of the Outlaw Spirit, having the courage and confidence of a Gunslinger to take risks and bet on myself against all odds. I am also proud of the community or “Posse” that Outlaw has created. It is filled with like-minded individuals on their own personal journey towards leaving a legacy.  

Have you learned any interesting or important lessons due to the Covid-19 Crisis?
The most important lesson I believe Covid-19 taught me was to act NOW. Whatever idea that is in your head, do it. I am a firm believer that if you look hard enough, you will always find what you’re looking for. The right time is always TODAY. 

Contact Info:

• Website: Outlawlote.com
• Instagram: @outlawlote
• Facebook: @outlawlote

Image Credits
Sean Jones