Today we’d like to introduce you to Kevin Cuenca.
Hi Kevin, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I was born in San Diego, one of 2 brothers, the son of a father (George) in the Navy and a mom (Judith) who earned a living as an occupational therapist. My brother and I (he’s older) played countless hours of sports growing up & I later took a liking to theatre/singing. We lived in 5 different cities growing up. All the moving helped me relate to people from different backgrounds. We moved to the North Bay Area of California when I was in 8th grade and I finished out my high school years there. I graduated from Syracuse University with a bachelor’s degree in broadcast journalism and a minor in communications. After graduating, I spent nearly 15 years as a sports reporter/anchor on TV, finishing at the CBS affiliate in Los Angeles. Along the way, I won an Emmy for sports reporting and covered two NBA Finals, two World Series (Dodgers) & a Super Bowl (Rams). I also traveled to England, Australia, Germany and the Philippines to cover stories. I started taking social media seriously in 2018, creating a weekly car karaoke series for Instagram called #MusicMonday. Since then, I’ve built a following of 400K across all social media platforms. I’ve also worked with brands like 76, Hyundai, Dollar Shave Club, Lexani & Crep Protect for social media campaigns.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Nope. Right after returning from covering the Super Bowl for KCAL9/CBS2, I was fired for what the station deemed was social media violations. They felt they owned my image and that, even though I was a freelance employee without a contract, health care or dental coverage, I couldn’t utilize social media to promote companies or make money through brand campaigns.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
I like to think I’m known for making Mondays a little better for people and putting a smile on faces, helping them get through their day. I strive to connect with my supporters by making them feel seen and heard when they come onto my pages (especially Instagram, where I’ve built a following of 250K). My specialty is comedic videos, often shining light on my favorite rap & hip-hop songs from the 90’s ’til present day. I’m proud that I haven’t given up on my dreams & aspirations, while continuing to learn about a growing & ever-changing space.
Do you any memories from childhood that you can share with us?
Getting on a plane with my older brother Scott & flying to the Bay Area to spend a couple weeks with our grandparents (Nonnie & Abuelo) at their home in Sonoma. Whether it was catching frogs, playing war, shooting hoops, or just hanging out with our grandparents, those are some of the best memories of my life.
Contact Info:
- Website: https://kevincuencatv.com/
- Instagram: https://www.instagram.com/kevincuencatv
- Facebook: https://www.facebook.com/kevincuencatv
- LinkedIn: https://www.linkedin.com/in/kcuenca/
- Youtube: https://www.youtube.com/kevincuencatv
