Check Out Jayde Lynette (holt Is My Last Name)’s Story

Today we’d like to introduce you to Jayde Lynette (holt Is My Last Name)

Hi Jayde, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
Since I was a child I felt I wasn’t creative but I knew I was meant to be a leader in some form. I would tell my family I would be in charge or I was going to be the boss of something. People would tell me countless times that I was creative. I played instruments and sang, but I didn’t believe them because I couldn’t paint or draw, or rather I wasn’t very good at them. As I got older I enjoyed social media, and I would pretend to make videos all the time. Beauty videos specifically, and doing fake tutorials, because that was the majority of the content I absorbed. Beauty, hair, and Teen Vogue. When I graduated from high school and was looking for jobs on my college campus at the time, I obtained jobs in social media and graphic design, just media in general, but even then I didn’t think I was creative. I just thought those things were easy ways to make money, but I never stewarded them. In 2020 when I gave my life to Jesus, I started a photography business. A year or two following I started to attend a church in IE and there I was exposed to creativity in a way I had never seen before, this church excelled in all its creative endeavors. The creative director approached me several times asking me to join their creative team, but I had no interest because I believed I wasn’t creative. Through conversations, I decided to join the creative team thinking “What will I lose joining?” and excelled. Many people on this team worked as professional creatives outside of their volunteer work, so they were true to it not new. The senior graphic designer’s work was so impeccable I would look at it and get chills, I wanted to be like him. So I started to watch what he would do and I would go home just to watch hours of graphic design videos on YouTube. I made a Pinterest board for deeper inspiration for graphics to make. Not to mention this entire time I was in college, studying psychology, I was juggling being a full-time student, unlocking my creative understanding, and working part-time as a team lead at Chick-fil-A. Through my dedication and willingness to be a student in this way and learn from some of the most amazing creatives I know today, God breathed on my gifts. By that summer I received prophetic words about the things God would do through me creatively, one specifically being a clothing brand. I started to pursue said clothing brand, and by November of 2022, God had given me the idea (Creative Psych.E). By the end of the year, I had a layout/plan that this clothing brand was not just to be a clothing, but a space for Creatives to gather to work together. By the beginning of January 2023, I was quitting my job at Chick-fil-A to become a full-time entrepreneur and content creator. Which lands me here, in the present day.

I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
It has not been smooth at all. It’s probably been the rockiest experience of my entire life. Being an entrepreneur is the hardest thing I have pursued but the most rewarding especially as a 24-year-old. One of the hardest experiences I’ve had has been financial instability and living by faith. There was a time in my entrepreneurship career when I went through a season of losing all my clients and not having a single dime to my name. After making the most money I had made in a year, it had all vanished in an instant, for months. I couldn’t find a client, I wasn’t getting brand deals, and I was a college student preparing to graduate which cost money! I had to lean on my faith in God and my family and community to support me mentally, emotionally, and physically. Being headstrong and a driven individual seems like nothing can bypass me, but when you are not just believing in something small, but a God-given idea, that many people around you do not believe will happen, it can be debilitating and taxing to your mind. This is where REAL resilience is revealed, and the trueness in my heart of my belief in God. There were many nights I cried out to God asking him to save me, and there have been many nights where I debated just getting a job and going back to my 9-5 life but then I would just surrender my will to God and I would always return to this place, entrepreneurship.

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I am a content creator, I make social media content; beauty, lifestyle, and faith videos on Instagram, TikTok, and YouTube. I also have a second part of my business; Creative Psych.E. It’s a clothing brand and also a creative community. We believe that by being connected to the ultimate creator (God) our capacity to be creative is limitless, which we hope to express through clothing, graphics, and infiltrating every industry possible. We just launched our Creative Club this past month. It’s online for now, allowing all of the creatives who work from home to gather with others like them without the travel fee. We meet once a week on Thursdays. We are holding space for creatives to share upcoming projects, ideas they need help with, how they’re doing, and then we make space to work together. With this we have a discord that’s open 24/7 to share ideas, network with other creatives, share upcoming events for potential meet-ups, etc. Our hope with this creative community is to infiltrate meet-ups once a month, panel conversations with local creatives, and teaching opportunities to deepen and develop our member’s creative expression.

With this, I am also a freelancer; in graphic design, UGC creation, creative consulting, in photography. I am mostly known for graphic design and social media. I am proud of my development in graphic design and my eye when it comes to design. I always shock myself with my ability to create something. What sets me apart I believe is my ideology; I don’t believe in limitations or being incapable of anything. I want that mentality to be reflected in the community I am building. With building this for creatives (online) we have a lot to offer to Los Angeles creatives, and hopefully across the US, that moves from the cyber to a building.

What do you like and dislike about the city?
What I love most about LA is its diversity, and there is so much to do. I’ve lived here my whole life, but as an adult, I am getting a whole new taste for what it means to live in Los Angeles County. What I like least is the traffic. I have a type-A personality, and I do not like traffic, so I plan my trips around LA, which means I have to map out traffic hours in advance if I want to get somewhere on time. There are so many people in one central area it makes traffic horrendous.

Pricing:

• Photoshoots: Ranging from 200-500
• graphics for events: 150-200
• brand manuals: 500
• UGC: starting at 100

Contact Info:

• Instagram: https://www.instagram.com/jaydelynette/
• Other: https://www.instagram.com/creativepsych.e/