local storiesJune 19, 2023

Exploring Life & Business with Cindy Ayala of Curvy Blvd

Local Stories

Today we’d like to introduce you to Cindy Ayala.

Cindy, we appreciate you taking the time to share your story with us today. Where does your story begin?
I have always had both a creative and entrepreneur side and knew that I could utilize both if I had my own business. I have been brainstorming starting my own business for a few years, but have had a few positive setbacks such as pursuing my career in advertising and moving to New York after graduating from CSU, Dominguez Hills in 2018, and moving back to California and pursuing my MBA.

Starting my MBA lit a fire in me and knew I could not wait to start a business or keep saying one day I will. I have experience in plus size retail and even then I would tell my coworkers that one day I would have my own brand where I pick the right inventory and use my advertising degree to market my brand.

Curvy Blvd has been an idea for a number of years and I finally started my online plus-size boutique, Curvy Blvd June 2022. My creative side loves to create content for social media, and my entrepreneurial side enjoys selling the clothing for my brand. Curvy Blvd is truly a dream come true because my brand has always been idea on my notes app and I am now fulfilling a long-time dream. Aside from building my brand, I enjoy crafting and posting plus-size content on my Instagram and TikTok (@cindyvianey_).

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
It has definitely not been a smooth road but I am a strong believer in things happening for a reason and being redirected into something better. I was a full-time MBA student, full-time working for an advertising agency, and a full-time business owner I somehow managed doing all 3, but now that I am graduated I work full-time and manage all things Curvy Blvd as well. I have an amazing support system and thankful for all the help I get from my family. Opening my business has been a long time coming and it has not been easy, but I am loving the path Curvy Blvd is on and enjoying the entire process.

As you know, we’re big fans of Curvy Blvd. For our readers who might not be as familiar what can you tell them about the brand?
Curvy Blvd is a plus-size boutique that focuses on comfortable and trendy styles. We carry sizes 1X – 3X and hope to one day expand in sizes and manufacture our own clothing. Our goal is to carry all things plus size at Curvy Blvd from jewelry to shoes in the near future.

What sets you apart from others? What do you want our readers to know about your brand, offerings, services, etc?
Having a plus size boutique and being plus size owner along with having experience in plus size retail I pay great attention to what the plus size curvy cuties look for in clothing. Curvy Blvd offers trendy clothing that is chosen from a plus size girl that ensures the clothing has stretch and comfortable.

What should we know?
Curvy Blvd is about to be a year old, and we are so excited to be at local pop-ups, but we are excitedly planning something a little more permanent by the end of 2023.

What are you most proud of brand-wise?
Curvy Blvd is my pride and joy. I had no idea how to start a business but knew everything I wanted to do with my brand, and what I wanted to do and sell and starting is what I am most proud of. I am fortunate to have the opportunity to bring Curvy Blvd to pop-ups in different cities. Curvy Blvd is growing and reaching new plus-size individuals throughout the United States and it is truly the best feeling.

Contact Info:

Website: curvyblvd.com
Instagram: https://www.instagram.com/curvyblvd/
Other: https://www.instagram.com/cindyvianey_/

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