Daily Inspiration: Meet Lana Nguyen & Iyanna Soltero

Today we’d like to introduce you to Lana Nguyen & Iyanna Soltero.

Hi Lana & Iyanna, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
We actually started as interns at the same start-up beauty company and we grew into leadership roles where we’re both overseeing the brand’s two influencer communities. Influencer marketing had just started taking off full speed when we started and we were learning all about collaboration and partnerships, but we were having the most fun meeting influencers and getting to know them! We’ve always been inspired by the hard work influencers put into content creation and working partnerships and we’ve loved being able to collaborate with them through the brand. We got to see the full circle of what collaboration looks like and the opportunities that influencers can obtain. We believe that any influencer can become the face of a campaign with their dream brand or achieve any goal they desire, so we want to help them do just that! We launched Innersocial PR to help influencers connect with brands they love and with our experience on the other side of it all, we know how to advise our influencers to gain the best-fit partnership opportunities. It’s been really fun building something of our own and bringing our influencer and brand connections together into our own inner circle.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Starting and growing a business can be challenging at times, especially in the realm of social media when things can change so quickly. We have to stay on top of trends and act quickly otherwise our clients could miss out on opportunities. Sometimes we don’t always get the outcome we want either, but we know that we just have to pick back up and do it again. Our clients trust us to be creative and take risks and that’s what keeps us going. We’re all in it together and we are so grateful.

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
Innersocial PR is an Influencer and Brand Management Agency. We represent content creators and we manage all of the back-end work of their brand partnerships. We help get them connected with brands, organize PR giftings, and coordinate organic and paid collaborations. We also work with brands and businesses to help with social media management and grow their communities. We create social media graphics, plan and publish content, and outreach to influencers to build relationships and generate organic buzz about their products or business. We love working with a variety of types of brands and helping them find their niche on social. Something that sets us apart from others is that we thrive on organic relationship building. We help our influencers maintain positive relationships with the brands they’re working with and ultimately everyone gets the best deal by being kind and authentic.

In terms of your work and the industry, what are some of the changes you are expecting to see over the next five to ten years?
We would love to grow our company and expand our influencer roster. We want to be able to make an impact within the Influencer world and connect with all types of brands.

Contact Info:

• Website: www.innersocialpr.com
• Instagram: https://www.instagram.com/innersocialpr/
• Other: https://www.tiktok.com/@innersocialpr

Image Credits
@innersocialpr @christina_guadamuz @bryanajordyn