Today we’d like to introduce you to Gina Raphaela.
Gina, we appreciate you taking the time to share your story with us today. Where does your story begin?
My partner, actress and writer, Tina Alexis Allen and I co-founded Latex Girls Painting and Design Company many years ago when we saw the lack of care and consciousness in the field of house painting. We had our own horror story as did most people we knew – painters not showing up or arriving late or never! There seemed to be a lack of awareness about the details: the garden gets trampled, the yard left a mess, unnecessary noise levels, and a real missing when it came to approaching the project as a home to care for vs just a house that needs painting. We would assert that as women, we do have an edge. Details are something of particular importance and as artists that is compounded in our favor. A competitive edge, perhaps. Latex Girls transforms homes all across Los Angeles, from small bungalows in Hollywood to estates in Pacific Palisades. Our motto is simple: We really do care.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
When we were starting out and hiring painters in such a male-dominated profession, we had the occasional push back from guys not used to taking direction from women. on a job site. But as they say, water seeks its own level, and we have put together some really amazing, well-balanced men who aren’t threatened by the gender issue but rather are inspired and excited to be part of a company that is all about excellence, work ethic and kindness.
As you know, we’re big fans of Latex Girls Painting and Design. For our readers who might not be as familiar what can you tell them about the brand?
We are a full-service residential and commercial painting company who also offers design services, staging and color consultation.
We’d love to hear about how you think about risk taking?
Our company name is tongue in cheek and always makes people smile. Latex Girls could be a tad risky when googling but our website latexgirlspainting.com
Contact Info:
- Email: latexgirlspaint@gmail.com
- Website: latexgirlspainting.com
- Instagram: @latexgirlspainting
