Meet Franco Niro

Today we’d like to introduce you to Franco Niro.

Franco, can you briefly walk us through your story – how you started and how you got to where you are today.
Music had always been present in my home. Especially when growing up back in Mexico City, my dad would always play rock music. Obviously, classics like The Beatles, The Rolling Stones, Sex Pistols, etc. were the go-to artists in his playlists. My mom, on the other hand, had a fixation with flamenco music for a good while because she had started to get into flamenco dancing, so everything she played always had flamenco, sevillanas, and gypsy influences. However, I never saw music as anything more than another means of entertainment until my younger brother picked up the guitar and began taking lessons.

I thought it was the coolest thing in the world! Just a few weeks after my brother began taking his first lessons, I bought a guitar off a friend for $300 Mexican pesos (or about $30 dollars back then) and began taking lessons as well. Since that day I haven’t looked back!

All through high school my only ambition was to become the best guitarist I could be and dreamt about touring, playing huge shows and basically what any other teenager dreams of when they really start getting into their newfound passion in music. My friends also introduced me to heavy guitar-oriented music like Dream Theater, Steve Vai, Satriani, etc. and I got obsessed! Everything about them sounded like nothing I had ever heard before. So after doing some research (or heavy stalking, however you want to call it) I realized that all these guys had one thing in common: they all studied at Berklee College of Music. Naturally, my next big goal was to go there and take things to the next level, whatever that was.

Skipping forward a couple years, I ended up studying my first couple years of college in a small town called Nelson, in British Columbia, Canada, at a tiny college named Selkirk where I graduated with a diploma in Composition and subsequently made the jump to get my degree at Berklee, majoring in Contemporary Writing and Production and graduating on the fall of 2017. Just a couple of months after graduating, I moved to Los Angeles, not really knowing what I was looking for nor what I would find.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Definitely not!

Not getting into the topics of crippling self-doubt and the occasional but persistent dose of impostor syndrome that I am sure anybody rational suffers from on a regular basis, my biggest struggles had always been not knowing what it is that I was actually supposed to do and what I was supposed to focus on. Was I meant to be a guitarist? An engineer? A composer? That guy that oversells his aspirations to be an artist and make it in LA while trying to get you to buy a pair of Yeezy’s in FootLocker while you “window-shop”? Who am I and what am I supposed to do!?

I left college feeling more lost and confused than ever, adding all that to making a move to a city like Los Angeles, knowing not that many people in my field of work and those who I did know had their own thing going and were genuinely too busy, it’s a great recipe for a rollercoaster ride of emotions.

Luckily, I have always been fortunate enough to have friends and family that have supported me throughout one way or another, and that has made everything feel less hectic. It was thanks to them that I could finally figure myself out while living in the chaos of Los Angeles.

Can you give our readers some background on your music?
I am a pop music producer (bet you didn’t see that one coming!) and I specialize mainly with genres like Latin Urban (reggaeton), RnB and all things Hip-Hop infused and related.

I produce music for artists both in LA and Mexico City.

I’m very proud of all projects I am able to be a part of, they have all been an opportunity to keep growing both as a person and as a musician, allowing me to keep learning something new every single time and forcing me to stay on my toes with different styles and demands that artists have.

Has luck played a meaningful role in your life and business?
From family that supports me to the casual, random meets of people that help you open doors and set foot in the industry and the friends that help you in whatever way they can show it, luck is what has allowed me to want to keep going and not be afraid to pursue my ambitions at all cost.

Pricing:

• Production Service: $300.00

Contact Info:

• Email: [email protected]
• Instagram: https://www.instagram.com/franconiro/
• Facebook: https://www.facebook.com/franconiromusic/
• Other: https://soundcloud.com/user-315579106

Image Credit:
Michael Bondoc

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