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Daily Inspiration: Meet Messiah Langi (Kuria Muraguri)

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Today we’d like to introduce you to Messiah Langi (Kuria Muraguri).

Hi Messiah Langi, we’d love for you to start by introducing yourself.
I started off just doing random parties with Efroh’s co-founder Joseph after we both met after competing our military service and choosing the educational/enterpreneurship route. We started throwing free parties which included hosting rap album listening parties for alot of San Diego’s up and coming and even the now established rappersat different venues from Jamul to the beach. Finally we found a new home at our spot which we called “secret society” on Mission Gorge.
We used to have people come in to get the creative juices going by getting an exclusive outlet where they could drink, smoke hookah, play video games, freestyle raps and even network with other creatives.
Things took a dark turn when we got into a little issue with the local government so we had to shut down our homeground and restructure in the background as Joseph got bigger opportunities back in the motherland and I decided to officially start my Nursing career.
We ended up just sticking to talent management and informally managing some of our acts until another opportunity was availed by Dawood Kitt, Prince Jones, BMT and DJ vag in what became DASK fridays over at Over the border club. We also had a partnership with stargazers pub on Safari Sundays for a while…..
Around December of 22’ is when I met Dom Dickfoss and Maki Mark and we ended up founding Global Therapy as we know it today. Those two broadened my horizons and I moved into a creative space that I never new existed. They also mentored me into an image change that has since influenced San Diego Afro-urban Culture.
Since then we have made the San Diego scene more receptive to genres otherwise never ever experienced here before. We fused electronic music with all conventional genres from Afrobeats to Dancehall, from Abantone to Base. We have been able to partner up to produce Afrodiaspora Festival alongside Afropanda and Plural music which was really our biggest achievement last year to date. (Thank you San Diego🖤)

We have since partnered with alot of cool collectives namely: Afrobeats night live, Afropanda, Execs, Plural Music, Calilux, NxtGen, Umoja, 2thaMax, UtakeGroup, Chocolate, Wrinkle in time, Open Bar Music, GenZworldwide, Yeaamayne.
We also have a whole lot more artists/entertainers/ deejays to include household names like Prince Jones, Dj Kweli, Dj Francois, Kentwizy, Ijo, FreddieMax, Immgrnt, Vagthacoolest, Andreasone, Shaespins, Dj Slim, Red, Oscar P, HK, Qure, Mr Hek, Goddymix, Mango&Ginger, Virtuoso, Drumwright,WeirdowithSoul, Daffy, Elektra, Nikia Sunchild, Pro-K, Yotalue, Ngamla, Kevin Hayashi, Mysta Crooks, Krossfyah, JiggaMostFamous, 88thagang, Blvck Hero, Zareen, Mel Ez, Kidaboma, Naiboi, Aziz, Tatesedar, Nydio, Mystique, Mana, Oliverworld, DjNice Terry Jacinto, Amira, Raeya, Cuepoint, Funkyflame , Swazisunshine, ShowtimeDNA, Ligero, Richbrixx, Mapepe deejays, CocoDeFem, TxC, Xyclone, Omnific clothing, Wakadinali, Gwappo, Banks, Stephen Odhiambo, Esquay arts, Lumifaye, Dr. Bronners, Artiste Coeur, Loren/SD Melanin, CatchherIceCream, Dj Konnect, Afrobeats San Diego, Speakerboxx, itshappeningSD, SameSameButDifferent, Afrodiaspora festival (this could be a whole article by itself)

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It definitely has been hard. The biggest problems came with rebranding and recapturing clientele while all the while trying to stay authentic.
Another huge problem we constantly face is maintaining high volume sales. San Diego is a tough city to impress. We sell out alot of shows in LA and the Bay. We hope to outdo ourselves every quarter but we need San Diego as it is one of the best Cities in America and also happens to be our home!

Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I am the talent manager/ creative marketing guru/ event host and record-label exec for Global Therapy/Efroh.
However i’m also a SNF Nurse by profession.
I love both as they feed my need for duality.
I put as much energy in the hospital setting as I do with my gold teeth dancing at the parties and festivals. I never run out the drive because each job requires a different version of me.

Before we go, is there anything else you can share with us?
We need more support. What we have is one of the most unique creative melting pots the world has ever seen.
If you are reading this you are still eligible to be our “day ones”

@globaltherapy_
@efrohenta
@messiah_langi

Contact Info:

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Image Credits
Hatungimana Didier
Elena Beladoce
AT Cooper

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