Rising Stars: Meet Eloisa Timal of Santa Monica

Today we’d like to introduce you to Eloisa Timal.

Hi Eloisa , it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
I started doing hair as a teenage girl in the bathroom of my Mar Vista home. I use to love doing my own hair and doing different colors or styles not just on myself but with my sisters and little cousin. I loved it and enjoyed the creativity of it. I originally wanted to go to hair school right at 17years old, but my mom refused to let me go without a college education. So while working a full-time job, I attended college at SMC, where after completing my GE I moved into the Cosmetology program and got my Associates in Business & Cosmetology and then got licensed by the state of California. It’s been quite the journey, starting off in a French salon in Silverlake where I assisted for about 8 months and then transitioned over into a private studio in DTLA with the same owner. He taught me so much more than hair, he taught me how to care not just for the client but to care and listen to the hair, and the clients lifestyle. The French way was definitely different, but it taught me a very different perspective into how I look at hair now. Not just as hair, but as a canvas so unique to everyone’s head, and the care you put really is what will transcend into your work. After being an assistant and then becoming a Colorist for 5 years, I finally came back to my roots and moved back to the Westside to do hair. I was so eager to push through on my own. I worked at a few salons in Santa Monica, but after 11 years of doing hair I decided it was time do my own thing and started Hair Crafters in Santa Monica. I have really enjoyed the experience of having my clients follow me through the years, and still have a chance to give them that effect of them feeling more confident in themselves every time and trusting me through it all. I’m now sharing a beautiful space with my 2 lovely friends, who also came along for the independent ride. I feel so blessed to be here today, 16 years later, in the industry and to be doing what I love, with amazing clients, great fellow friends and sunny days by the beach, what more could I ask for.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
The pandemic era was definitely a struggle, I believe it was for a lot of us. It left us all in crisis mode, but luckily with the clientel I had I was able to guide them thru their own at home process, until we were able to safely do outdoor cuts, and patio colors. It was definitely an interesting time and an adjustment, but I think at the end of it ,it gave me more confidence that I can do this on my own and not be scared to start off on my own which lead to me to move to Salon Republic and open my own studio .

Thanks – so what else should our readers know about your work and what you’re currently focused on?
I am a hairstylist with a specialization in hair color, so a Master Hair Colorist. I’m known for different color, & blonding techniques, including Balayage, babylights, Platinums, color corrections, and creative colors. I also do your typical haircuts & blowouts for women, and men as well as newly added- hair extensions.

I am known for my custom blondings for ALL different hair types from very fine to long thick curly hair and still keeping the integrity of the hair. Hair health is such an important part of the coloring process so that is always taken into consideration before anything.

What was your favorite childhood memory?
I’d probably say watching FRIENDS with the family after dinner and having a good laugh. I grew up with a large family so when we were able to sit down together to watch new episodes and laugh it was what I look forward to.

Contact Info:

• Website: https://Haircrafters.glossgenius.com
• Instagram: https://www.instagram.com/hairby_eloisa
• Facebook: https://www.facebook.com/eloisa.cinto
• Yelp: https://yelp.to/V3Art6mhae

Image Credits
Mira Okawa