Hidden Gems: Meet Lonnie Mintz – Realtor – Rodèo Realty

Today we’d like to introduce you to Lonnie Mintz.

Hi Lonnie, thanks for joining us today. We’d love for you to start by introducing yourself.
I’ve been an Award Winning Realtor since 1998. During my college years, I interned for Top Agents with Fred Sands Realty. After graduating CSUN with a degree in communications, I began his full-time career in Real Estate with Sunset Realtors and was quickly
recognized for my top sales performance. Sunset Realtors was purchased by Coldwell Banker and in 2002, 2003
and 2004 I proudly earned Coldwell Banker’s prestigious Diamond Club Award as a Top Producing Agent.
After being recruited to Prudential California, I earned the 2006 Honor Award for his top sales performance and
was consistently recognized as a top producing Sales Agent. Since joining Rodeo Realty in 2013, I have been
consistently recognized as one of Rodeo Realty’s Top Producing Agents and have earned the prestigious Rodeo Realty
President’s Circle Award as a top producing Agent every year from 2013 to 2025! I am also top Zillow Premiere
5-Star Agent with over 150 verified past client 5-Star reviews! In 2026 was recognized by LA Magazine as one Los
Angeles’s Top Realtors and Top 1.5% Realtor nationwide by the Wall Street Journal! Lonnie’s listings have set multiple
sale price records throughout Los Angeles! I work hand-in-hand with my clients to ensure
they have a professional, hassle-free transaction. I am an expert communicator and have the experience, marketing
expertise and market knowledge to expertly guide my clients through the home buying and selling processes.
I actively drives traffic to his listings through innovative and results driven advertising and marketing techniques.
I am an proven expert in evaluating and developing a custom marketing plan to suit the specific needs of each
property. My marketing plan includes professional photography, custom property websites, advertising in the Los
Angeles Times, online advertising on Zillow.com, Trulia.com, Realtor.com, Facebook.com, International advertising,
custom postcards targeting the community and buyers looking for your property, social media and much, much more.
Lonnie is an expert Buyer’s Agent too! I has in-depth knowledge of the San Fernando Valley, The Westside, Simi
Valley, Conejo Valley, Santa Clarita, Santa Monica, Malibu, Hollywood, Burbank, Glendale, Oxnard and throughout
Los Angeles. Lonnie works hand-in-hand with his buyers from finding their dream home, to making the offer, through
inspections to the Close of Escrow! I am a proud member of Rotary International Club and a proud supporter, and
alumni of, Woodland Hills Serrania Charter for Enriched Studies, William Howard Taft High School, and California
State University Northridge! With a proven track record of success since 1998, I am committed to delivering
exceptional results for home sellers and buyers. Call me today to ensure you achieve the best possible sale for your property—let’s work together to make your real estate goals a reality.

We all face challenges, but looking back would you describe it as a relatively smooth road?
It definitely has not been a smooth road, but every challenge along the way helped shape who I am today. Real estate is an incredibly competitive business, and when I first got licensed, I had to hustle and grind for every opportunity. There were long days, late nights, uncertainty, and plenty of moments where I had to push through rejection, difficult markets, and deals falling apart at the last minute.
I built my business from the ground up through persistence, consistency, and a commitment to always putting my clients first. I went from being a brand-new licensee trying to earn trust and establish myself, to becoming a seasoned, accomplished top-producing agent. None of it happened overnight. It took years of hard work, learning from mistakes, adapting to changing markets, and staying focused even during challenging times.
Looking back, I’m grateful for the struggles because they taught me resilience, sharpened my skills, and made me appreciate every client relationship and every success that much more.

We’ve been impressed with Lonnie Mintz – Realtor – Rodèo Realty, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
My business is built around delivering a high level of service, strategy, and results for my clients. I specialize in residential real estate, representing buyers and sellers across a wide range of properties, from luxury estates to investment opportunities and family homes. Over the years, I’ve become known for my strong negotiation skills, aggressive marketing strategies, attention to detail, and ability to consistently deliver exceptional communication and results in competitive markets.
What sets me apart is the level of dedication and energy I bring to every client and each transaction. I treat every listing and every client as if it were my own investment. I don’t believe in a “one-size-fits-all” approach — every property deserves a customized marketing plan designed to maximize exposure and generate the strongest possible outcome. From professional staging and photography to targeted digital advertising and strategic networking, I focus heavily on creating excitement and demand around my listings.
I’m also incredibly relationship-driven. Real estate is more than just buying and selling homes — it’s about trust, communication, and guiding people through some of the biggest decisions of their lives. Many of my clients become lifelong friends, and a large part of my business is built on referrals and repeat clients, which is something I’m extremely proud of.
Brand-wise, I’m most proud of the reputation I’ve built through hard work, consistency, and authenticity. I’ve hustled my way from a new agent into a top-producing Realtor, and I’ve done it by staying true to who I am, always putting clients first, and never cutting corners. I want readers to know that my brand represents professionalism, integrity, creativity, and relentless commitment. Whether someone is buying their first home, selling a luxury property, or building an investment portfolio, my goal is always to provide an experience that exceeds expectations and delivers real results.

What are your plans for the future?
Looking ahead, my biggest focus is continuing to grow both personally and professionally while consistently exceeding my clients’ expectations. Real estate is always evolving, and I believe the key to long-term success is staying adaptable, continuing to learn, and always finding ways to improve the level of service I provide.
I’m excited about continuing to expand my business, strengthen my brand, and keep up with the latest technologies, marketing strategies, and industry trends that can better serve my clients. From innovative digital marketing to emerging AI and real estate technologies, I’m always looking for ways to stay ahead of the curve and create an even better experience for buyers and sellers.
Another major priority for me is mentoring and training newer members of my team. I’m proud of the knowledge and experience I’ve gained throughout my career, and I look forward to helping others succeed, grow their confidence, and build successful careers of their own. Watching the people around me grow and thrive is incredibly rewarding.
Most importantly, I want to continue building meaningful relationships, helping families achieve their real estate goals, and maintaining the reputation I’ve worked so hard to build. I’m very grateful for where I am today, but I truly feel like the best is still ahead.

Contact Info:

• Website: https://www.LonnieMintz.com
• Instagram: https://www.instagram.com/allthingsrealestatebylonnie/
• Facebook: https://www.facebook.com/LonnieMintzRealEstate/
• LinkedIn: https://www.linkedin.com/in/lonniemintz/
• Other: https://www.zillow.com/profile/LonnieMintz