Daily Inspiration: Meet Christine Kevichusa

Today we’d like to introduce you to Christine Kevichusa.

Hi Christine, so excited to have you with us today. What can you tell us about your story?
I think most people found me through a TikTok I posted of a Canva presentation I made planning a trip to Greece with the caption “Me planning a girl’s trip bc I am insane.” to a viral Hannah Montana sound. Almost half a million views later, people were genuinely resonating with it with comments of others identifying with this personality trait or wishing they had someone with this personality trait in their lives.

My career background is in beauty PR in New York. For several years I worked across fragrance, skincare, and luxury beauty, managing campaigns and major product launches. I loved the storytelling side of it, the way a brand could hold a whole world inside it, and I’m also personally obsessed with creating. I’m not necessarily the most “Type A” person, but I do LOVE the creative planning stage of building a deck and seeing my thoughts in front of me.

Now I’m in a season of expansion moving toward the art, culture, and creator space, and building projects that feel more fully mine. The through line has always been the same though, I’m someone who finds meaning in the details, and I make things that reflect that.

I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Honestly, the biggest hurdle has been giving myself permission to just… post it. There’s a version of me that wanted everything to be polished and complete before sharing it publicly. That’s not really how the internet works anymore, and more importantly, it’s not how people actually connect.

The Greece TikTok is a good example. It was a Canva deck. It was silly. It had a self-deprecating text overlay. And it got half a million views not despite being unserious, but because the genuine skill and personality behind it came through anyway. People are really good at sensing when something is real, and I think that’s the shift a lot of creators are still catching up to. Relatability isn’t just dumbing things down, but being honest about how you actually think and work.

So the road hasn’t been bumpy so much as it’s required a certain confidence. Like the kind that lets you share something before it’s perfect and trust that the right people will get it. I’m still practicing that. But it’s a lot more fun than waiting!!

Appreciate you sharing that. What else should we know about what you do?
I’m just here to have fun. And I mean that seriously! 🙂

Joy and whimsy have thankfully been highly praised online, recently but I think creatives can still infuse more of it in the way they present their work online. Not everything has to be brand or strategy. Sometimes it’s okay to just vibe and form a real connection with your audience, whether that’s just showing the obsession about the things you love, be silly about the things that are silly, and be earnest about all of it.

What I’m most proud of is that people seem to feel that. I think the Greece deck went viral not because it was a masterclass in content strategy but because it was literally just… me, a girl having a great time planning something I was excited about! That’s the thing I want to be known for, this feeling that whatever I make, I actually meant it and poured myself into it.

The internet is more fun when we’re all having more fun, and that’s a fact!!

We’d love to hear about how you think about risk taking?
I think I’ve gotten comfortable with a specific kind of risk, which is the risk of being seen before you’re ready. The more everyday version of that risk is just… posting things. Not overthinking things and just sharing it if you feel good. You have to trust that your specific way of seeing the world is enough to find its people.

I think that’s the risk most worth taking, honestly. It’s the consistent, low-stakes act of showing up as yourself because nobody is really waiting for the video they resonate with, they just find it and then the rest will come as it should.

Contact Info:

• Instagram: https://instagram.com/christinerina
• Other: https://tiktok.com/@christinerina