Meet Brittany Yang of Orange County

Today we’d like to introduce you to Brittany Yang.

Hi Brittany, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I grew up knowing two things about myself: I had this strong desire to create, and the feeling of autonomy was important to me.

I spent a couple years in entertainment right out of college— Disney, NBCUniversal— and the work was interesting, but something always felt lacking. I didn’t have an outlet for that creative part of myself, and I felt it through a lot of frustration and unhappiness. Looking back, it was just misalignment.

I never really thought anything special about flowers before Covid. I was furloughed, and we were all in that strange period of isolation. I saw some florists I followed on Instagram offering deliveries for arrangements. I think they could feel it too, how a simple gesture of sending flowers could brighten people’s day. So I ordered some to send to friends. I really feel it was the immediate positive feelings that flowers could have on someone that made me feel like I could have a deeper purpose. That something so delicate could create such a felt experience. So. I tried making my own.

I wasn’t particularly good at it starting out, but I could see the potential growth, and the fulfillment I felt in the process told me I was headed in the right direction. I documented everything and posted on Instagram. Flower deliveries eventually turned into wedding inquiries.

That was six years ago. Since then I’ve gone on to work on some high caliber events for discerning clients, and executed destination weddings in northern California, Valle de Guadalupe, Hawaii, Italy and Mallorca. For five years I was hyper-focused on building a reputation and a recognizable aesthetic. And I really believe I did that.

In my sixth year, I’m looking to expand Brit Floral beyond just a wedding florist. My newest project has been investing in my studio space, which I named “Le Clos” — it translates to “the enclosure” in French, inspired by my travels to the south of France. It’s become a place where I design and host intimate, elevated experiences— private gatherings, cultural evenings, creative events for people who care deeply about how something feels. What I didn’t anticipate was how natural that extension would be. This creative energy I’d been pouring into weddings finally had somewhere else to overflow. A place entirely mine to shape.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Definitely not, I’d be leaving something out if I made it sound graceful at all.

When I set my mind to something, it definitely comes with a cost. I am a little obsessive in the best and most exhausting sense of the word. Before every event, my mind would run every possible scenario— what could go wrong and what the solution would be. I’d wake up at 3 or 4am with an idea and reach for my phone immediately because I was afraid if I didn’t write it down, I’d forget it.

My mind is pretty active. Sleep has been a casualty over the years, but that obsession has also produced some of my proudest moments. The one I keep coming back to was a winter wedding at Alisal Ranch in 2022. I was two years into the business. I still don’t entirely know how I landed it. Probably the right meeting at the right time and some stroke of luck. But it was the largest job I’d taken on, and in the middle of it, a winter storm hit. So, there were all sorts of logistical hurdles I was not prepared for.

We executed it anyway because of an incredible team. Though I did leave the dentist with a prescribed mouth guard from all the jaw clenching, which I still wear to this day.

As the business went on, for me, it showed up in my body first. The sleep I mentioned, that was manageable when the business was young and the ambition and hunger was fresh. But around year four, it started catching up with me. I’d had my most fruitful year yet, but I was feeling it physically in a way I couldn’t ignore anymore.

A lot of that season was built around destination weddings, and transparently, the volume I was chasing stopped making sense. I’m grateful for it all, and no regrets. Those years shaped my craft, my reputation and everything. I’d never say the door is fully closed. The right project in the right place is definitely a different conversation entirely.

The other thing for me is what I sacrificed socially. Friendships, milestones and celebrations I missed because I was working a weekend wedding somewhere. I don’t regret them exactly because I made those choices. Full autonomy here, but I acknowledge them.

So, all of the hardships were just really valuable lessons, and you only gain clarity after going through them. Learning to embrace them is what will make you grow in your business.

Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I’m best known for naturalistic floral design. One of my strongest design philosophies is designing with a strong sense of place in mind, where your work should complement the environment it’s in. I feel like this approach is really impactful and is more of a felt experience rather than being able to put a pin on it as to why someone thinks this feels elevated and why it works despite the simplicity and restraint.

And increasingly, I’m known for the experience of working with me. The way a client feels led through a process that could otherwise be overwhelming. I believe that’s not separate from the design — it’s a whole part of the experience you’re giving them.

There are two things I’m proud of.

The first is the work itself. There’s a wedding I did for a private client, and operating at that level of discernment, being trusted with something that significant, was a quietly defining moment for me. I realized that kind of work doesn’t come from design only. It comes from reputation and trust.

The second is who the work made me. Building a business reveals you to yourself in ways nothing else quite does. Every hard season and every sacrifice has built a person I’m genuinely proud of. The accomplishments matter to me, but the growth is what I’d point to first.

I didn’t come up through a floral program, but coming from a multidisciplinary background is what adds depth to my work. I’m sensitive to culture and aesthetics across every medium, and I think that’s what makes my work feel different yet genuine. When I approach an event, I’m not just thinking about flowers. I’m thinking about narrative and guest experience. That multidisciplinary lens — dance, travel, writing, the corporate background — all of it shows up in the room.

What was your favorite childhood memory?
My most cherished childhood memories are from the pool.

I was a competitive swimmer for almost ten years, starting around seven years old. I had two close friends I grew up with through those years where we were like sisters. That world was everything to me. Until high school, swim was basically my whole identity.

It was hard in the way that builds something in you. Cold, rainy mornings where you jumped in the pool anyway. Practices that started with mile runs. Two practices a day during the summer. I feel like when you’re a kid, your parents just drop you off, and you just show up and do the work. So even though there were definitely days and weeks I did not want to go to practice, I’m glad I did.

I truly believe sports is one of life’s greatest lessons. There’s something that happens when you’re young, and it’s really about the mental fortitude of getting through practice. To go through hard, physical labor five times a week, year round. You do that enough times and it rewires something in you. It teaches you that discomfort isn’t the end. That you can get through it and come out okay on the other side.

Looking back, I think that’s where my perseverance comes from and the ability to really focus on something.

Owning a business is hard in ways I couldn’t have anticipated, but I’d done hard before. I knew what it felt like to keep going when you didn’t want to. Swim gave me that. I didn’t realize until much later how much I’d been carrying it with me.

Contact Info:

• Website: https://www.britfloral.com
• Instagram: https://www.instagram.com/britfloral

Image Credits
Photos by
Laura Murray
Dennis Roy Coronel
Cedar & Pines
Abby and Lauren
Olive & Oath and Alison Bernier