Jack Perry shared their story and experiences with us recently and you can find our conversation below.
Hi Jack, thank you for taking the time to reflect back on your journey with us. I think our readers are in for a real treat. There is so much we can all learn from each other and so thank you again for opening up with us. Let’s get into it: Have any recent moments made you laugh or feel proud?
A recent moment that made me feel truly proud was my first R&B night at Somewhere Special LA after a year-long hiatus. Walking into the room and seeing friends, family, and the community show up so fully felt surreal; the energy was effortless, the music flowed, and everything just clicked. Even my slightly drunken post-event interview somehow captured the joy of the night, which still makes me laugh.
Another moment that really hit was when Vinlisa’s song “Excuse Me” crossed 100k streams on Spotify. That milestone wasn’t just about numbers; it represented years of trust, growth, and belief. These moments feel different from the success I used to chase. It’s not about applause; it’s about alignment, community, artistry, and intention coming together. I’m so grateful to everyone who showed up, supported, and believed in the vision, and this is just the beginning. There are more nights, more music, and more opportunities for the community and artists to shine, and I can’t wait to keep creating these moments together.
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Jack Perry, also known as DJ Perry, and I’m the founder of Two Biscuit Records, an independent label dedicated to giving artists the creative freedom and support they need to express themselves fully. At Two Biscuit, we challenge the standard practices in the music industry that often prioritize profit over artistry. Our mission is to center the artist’s voice, helping them build sustainable careers while staying true to their vision, and our vision is to create a space where music, creativity, and community intersect, letting every artist we work with shine on their own terms.
As a DJ, I’ve spent years connecting with audiences across Los Angeles, Oakland, and beyond, and that energy and love for music inspired me to build a label that mirrors that same sense of connection and creativity. Two Biscuit isn’t just about me, it’s about the incredible artists we’re growing and supporting, and the team helping make that possible. Ianne Lloyd, our Head of A&R, works closely with our artists to shape their sound, guide their development, and ensure every release reflects their vision.
Our roster includes Vinlisa, whose five-track EP Until Then was released in August 2025. The EP is both a love letter and a self-reflection, weaving heartfelt emotion and storytelling into a beautifully cohesive project that showcases her artistry and depth. We recently welcomed MAYA and Zariah to the label. MAYA is an alt-pop artist based in Los Angeles, creating music rooted in raw emotion, vulnerability, and heartbreak. Her music explores raw emotions, heartbreak, and the complexities of life. Zariah is a neosoul, R&B singer based in Los Angeles, whose rich vocals, groove-forward production, and emotional storytelling make her music feel both nostalgic and grounded—inviting listeners to live unapologetically. Inspired by the likes of India Aire, Jill Scott, Lauryn Hill, and Tori Kelly, Zariah channels soul, intention, and vocal precision into her work.
In addition to releases, Two Biscuit hosts live events and showcases that bring our artists directly to the community. These events are an extension of our mission, creating spaces where music, storytelling, and connection are celebrated, where audiences can experience the artist’s vision in real time, and where artists can perform freely and authentically. From intimate rooftop sessions to larger showcases, our events reinforce that Two Biscuit is about more than just music; it’s about building a community around creativity and artistic expression.
Right now, our focus is on artist development, thoughtful releases, live experiences, and expanding our reach, while keeping the label a space where creativity comes first. Two Biscuit is more than just a label; it’s a home for artists who want their music heard, their stories told, and their careers nurtured.
Great, so let’s dive into your journey a bit more. Who saw you clearly before you could see yourself?
Before I could fully see myself, my parents and closest friends saw me clearly. From childhood through the present day, especially during hard moments after first moving to Los Angeles, periods of failure, and times when I questioned whether I was on the right path or even my larger purpose in life, their belief in me never wavered. In moments when I doubted my place in the music industry or struggled to understand my “why,” they remained steady, offering endless support and confidence in me when I couldn’t find it for myself. They believed I could do anything I set my mind to, consistently looking past my failures and setbacks to see potential, resilience, and direction. Their belief didn’t create pressure; it created motivation, giving me a second wind under my wings and making me feel capable of taking on the world. It took me longer than I’d like to admit to fully realize they were right, but only recently has that belief truly settled in, and it now directly informs how I see and support artists: with trust, patience, and a deep commitment to believing in them fully, even before they’re able to believe in themselves.
Was there ever a time you almost gave up?
There was a very real moment when I almost gave up, not because I stopped believing in the mission, but because I was trying to carry the weight of building a system without the infrastructure to support it. Personally, I was emotionally strained, doing DoorDash while searching for a place in the music industry, surrounded by doubt, low energy, and long stretches of silence. Professionally, unsuccessful events where I lost significant money forced me to question whether the task was too big and whether an artist-centered model could actually work. Internally, the voice was relentless, telling me I wasn’t good enough, that it wasn’t working, that I had failed. I stepped away temporarily to regain clarity, and through honest conversations with close friends and my parents, I reframed failure as direction. What ultimately shifted me from “I might quit” to “I’ll keep going” was realizing that doing it alone was the real risk. That realization is why Two Biscuit Records is structured the way it is today. Bringing on Maya Anjur as Head of Branding & Creative, and Ianne Lloyd as Head of A&R & Production, was a turning point, not just an expansion. Maya leads marketing and branding efforts for both individual artists and Two Biscuit Records as a label, ensuring each artist’s story is communicated authentically and strategically. Meanwhile, Ianne anchors artist development and production with structure, precision, and trust. Together, they transformed Two Biscuit into a collaborative, sustainable ecosystem, one that allows artists to be fully supported without burnout, guesswork, or compromise, and made continuing not just possible, but necessary.
So a lot of these questions go deep, but if you are open to it, we’ve got a few more questions that we’d love to get your take on. What are the biggest lies your industry tells itself?
One of the biggest lies the music industry tells itself is that the way many labels operate, especially with emerging artists, is fair or necessary. Too often, contracts and agreements are structured in ways that prioritize speed, profit, or trends over the artist’s vision. Creative input is minimized, decisions are made without the artist’s perspective, and young musicians are expected to follow a predetermined path rather than develop their own voice. These exploitative practices are normalized to the point that people start seeing them as unavoidable, when in reality they limit both the artist and the culture.
I’ve seen how damaging this can be. Artists who aren’t given room to experiment or express themselves fully can lose confidence in their own ideas, and the music they create may end up reflecting the industry’s expectations more than their own truth. That’s what I want to challenge. At Two Biscuit Records, the focus is on giving artists space to lead their creative process, make choices about their work, and have their voice heard in every step of their journey. We structure support around their vision, not around formulas, trends, or shortcuts.
It might be slower and require more intentionality, but fostering creative freedom and genuine collaboration is what sustainability looks like. When artists feel empowered to make their own decisions, the work they produce is more authentic, more resonant, and more enduring. For me, building a label isn’t about replicating the industry standard, it’s about showing that music can be artist-first, that creative voices can thrive, and that the ecosystem itself can reflect integrity, respect, and care.
Before we go, we’d love to hear your thoughts on some longer-run, legacy type questions. What is the story you hope people tell about you when you’re gone?
My hope is that when I’m gone, the people who tell my story are the artists, the communities, and the collaborators who lived it alongside me, the ones who felt protected, supported, and truly seen. I want them to say I made navigating the music industry easier, that I helped create spaces and events where people felt safe to express their true selves, free from judgment, pressure, and the weight of everyday life. I hope they remember a culture that didn’t exploit, where authenticity was encouraged, fun was prioritized, and creating and releasing music felt possible rather than intimidating. Most importantly, I hope they never say I sacrificed my principles, integrity, or soul to “make it,” or that I abandoned the vision of an artist-centered label that supports artists throughout their careers. Everything I do today, moving with intention, leading with transparency, and prioritizing artists above all else, is in service of that future story. And even beyond music, what will still matter is that we helped create lasting spaces where people could be fully themselves, and creatives were supported without their creativity being exploited for profit.
Contact Info:
- Website: https://www.twobiscuitrecords.com/
- Instagram: https://www.instagram.com/jackperry55/ ; https://www.instagram.com/twobiscuitrecords/
- Youtube: https://www.youtube.com/@twobiscuitrecords9561
- Other: https://djperry.carrd.co
Image Credits
Emani
Bridget Bat
Maya Anjur
Lani Smith
