We’re looking forward to introducing you to Perry Aston. Check out our conversation below.
Good morning Perry, we’re so happy to have you here with us and we’d love to explore your story and how you think about life and legacy and so much more. So let’s start with a question we often ask: What do the first 90 minutes of your day look like?
I wake up early and start my day around 7 a.m. The first thing I do is get my coffee and get fully focused—those initial minutes set the tone for everything that follows. I use this time to review priorities, respond to urgent items, and map out the day ahead. I’m very deliberate about locking in and minimizing distractions because I know the way I start the morning often determines how productive and effective the rest of the day will be. It’s about momentum, focus, and making sure I’m operating at my best right from the start.
Can you briefly introduce yourself and share what makes you or your brand unique?
CrowdBoost Marketing exists to help businesses find their unique voice and connect with the people who matter most. We tackle it through a mix of strategy, creativity, and problem-solving—figuring out what will truly make an impact and then bringing it to life.
What excites me most is the variety and the challenge. Every project is different, every client has a new story, and every solution requires a tailored, authentic approach. I’m always learning and adapting—whether that’s exploring new technologies, experimenting with tools like AI, or finding better ways to collaborate with our team and clients.
At the end of the day, our work goes beyond marketing. It’s about helping businesses grow in ways that are measurable, meaningful, and sustainable. That’s what drives me to keep pushing forward and innovating every day.
Appreciate your sharing that. Let’s talk about your life, growing up and some of topics and learnings around that. Who saw you clearly before you could see yourself?
My family saw me clearly before I fully saw myself. My dad, Julian, played a huge role in that, but it was really the family as a whole. They trusted me early, gave me real responsibility, and believed in my ability to lead before I ever felt fully ready.
That belief pushed me to step up and take ownership of my decisions. When my dad and I merged our firms, it wasn’t just a business move. It was the continuation of a family vision and something bigger than any one person. That foundation shaped how I lead today and why I care so deeply about building something meaningful for my team and for the people who come after us.
When did you last change your mind about something important?
I’ve always approached my work with an open mind and a willingness to challenge the status quo. I believe staying flexible is essential, but when I make decisions, I stand by them and move forward decisively. Changing my mind isn’t a weakness; it’s part of learning and growing. For me, the key is balancing openness with conviction—being willing to reconsider when the evidence or circumstances demand it, but also knowing when to commit and act with confidence. It’s this combination that has helped me navigate both opportunities and challenges over the years.
So a lot of these questions go deep, but if you are open to it, we’ve got a few more questions that we’d love to get your take on. What are the biggest lies your industry tells itself?
The biggest lie marketing tells itself is that some parts of the work are irreplaceable, that AI can’t touch certain roles. The reality is that marketing is a full-service ecosystem, with countless sub-industries that all interact—and many of those areas are already being transformed by AI. I see AI not as a threat, but as a tool to innovate, streamline, and elevate what we do. I’ve always believed in challenging the status quo and moving forward with the times. Those who resist change get left behind, while those who embrace innovation find new opportunities to create value and stay ahead.
Before we go, we’d love to hear your thoughts on some longer-run, legacy type questions. What are you doing today that won’t pay off for 7–10 years?
After merging the firm with my father, it became more than just a business—it became our family livelihood. Right now, I’m investing heavily in the long-term foundation: building systems, mentoring the team, and creating processes that might not show immediate results but will pay off for years to come. It’s about preparing for the future and ensuring the business continues to grow sustainably. My hope is that the team shares this vision and is motivated to build alongside me, creating something lasting and meaningful together.
Contact Info:
- Website: https://r.search.yahoo.com/_ylt=Awrg0QdU6Jhp8x4EtOJXNyoA;_ylu=Y29sbwNncTEEcG9zAzEEdnRpZAMEc2VjA3Ny/RV=2/RE=1772838228/RO=10/RU=https%3a%2f%2fcrowdboostmarketing.com%2f/RK=2/RS=U4ROeYXsv1hKpD_r2Y8mOub0wHY-
- Instagram: https://www.instagram.com/crowdboost_/
- Linkedin: https://www.linkedin.com/in/perry-aston-b7a228b8/
- Facebook: https://www.facebook.com/CrowdBoostMarketing
