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Meet Aastha Madaan of Madaan Law in Long Beach

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Today we’d like to introduce you to Aastha Madaan.

Aastha, please share your story with us. How did you get to where you are today?
From a young age, my parents instilled in me the importance of being a good citizen of the planet. This included being a considerate friend, daughter, sister, being a respectful inhabitant of my environment by not littering or polluting, being engaged in the world around me by staying aware of social and political events. These and other things they taught me shaped the person I am.

During my teen years, when my parents decided to immigrate to the United States, these life lessons stayed with me and guided the way I lived my life. In a completely new and unfamiliar environment, I held on to my values as steadfastly as a teenager could. Immediately after immigrating here, I began to observe so many people in this melting pot of cultures and beliefs that had found their own American Dream and brought it to life. As a student, first during undergraduate studies, in the workforce and then during law school, it was a privilege to read inspiring stories of success, to meet people — immigrants — that were thriving in the freedom and opportunities that California provided to them.

When the time came to chose my career, these values continued to guide and shape my decisions. I chose to get a legal education and wanted to become an environmental law attorney at the time. As life would have it, my first job was advocating for small business owners in the courtroom as a litigator. After a few years, I began craving again to live more closely to my values and to play a more meaningful part in helping people succeed. I started my law firm with these values in mind about three years ago.

Since then, it has been my privilege to help small businesses and families and be a partner in their success. To have someone’s trust as they embark on the adventure of entrepreneurship as their attorney is a true privilege. It helps tremendously that I live, work, and play in Long Beach, which is a thriving, vibrant community where people author their own stories and successes every day.

Has it been a smooth road?
Being a business owner was never my plan, and I was not prepared fully for the struggles that came with wearing numerous hats at the beginning of the adventure. Some struggles included finding mentors, finding the time to juggle all the different things one has to do as a business owner and having a continuous, steady flow of business. I also had to learn how to balance any budgets! Small decisions like – how do you split income into personal income and business income, where should I create a physical office – along with big decisions about the direction of my firm were all mine to make. Thankfully, all of these things improved with time, effort, and some excellent mentors that advised me along the way!

So let’s switch gears a bit and go into the Madaan Law story. Tell us more about the business.
My law firm is located in Downtown Long Beach and we specialize in advising small business owners from the very beginning of their business to the various ups and downs, all the way from hiring employees, expanding to different locations, scaling to different industries, licensing and franchising. I am equally honored and humbled that I get to see my clients succeed and sometimes, rise up from lessons learned and to be there for them throughout the journey. The communities and clients I serve are not cookie-cutter corporations. I love that people come to me with innovative ideas and business models and I get to help them figure out the best legal and business strategies for their unique type of business.

What sets my law firm apart are two things: the first one is that as a business owner myself, I recognize that business ownership is not always sunshine and rainbows. It’s about persistence so I can easily recognize that in potential/new clients and I appreciate that trait! The second is that I run my practice in a way that makes sense for the communities and clients I serve, this means that unlike a traditional law firm, I don’t bill clients by the hour or minutes and to be accessible and innovative in the legal services I provide.

How do you think the industry will change over the next decade?
The legal industry is definitely moving away from the traditional hourly-rate and billing practices, to a more fast-paced industry with virtual components. Already, we are seeing that clients are comfortable obtaining legal services from lawyers they have not met, and I think that is going to become more prevalent in the next 5-10 years.

I also think that as people become more tech-savvy, some legal services will shift to a DIY model, whereas others will remain in the purview of trained attorneys.

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