Inspiring Conversations with Reneir Cruise of MAGNA APEX

Today we’d like to introduce you to Reneir Cruise.

Hi Reneir, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
My name is Reneir Cruise and on June 1, 2012, my career in Digital Marketing began. Technically this career ironically found me when I answered an online ad as I was looking for the next phase after being in IT sales. This was also the day I started my Digital Marketing agency, MAGNA APEX, as a part-time side business. Part-time because I was still a rookie at the time and had much to learn. Thus I did learn from being employed on a full-time basis with about 7 different marketing agencies and 3 different in-house companies over the last 12+ years. This led me on a path to work on SEO and PPC Marketing campaigns for hundreds of enterprises and small businesses including yet not limited to Toyota, Shutterstock, Hyatt, Jonas Blade & Metalworks, and Jordan LaMothe Blades.

On June 1, 2024, I was at another crossroads and yet very reflective of all of the experiences that I had up to that point. It was then after exactly 12 years to the day that I started MAGNA APEX, I decided to level up and expand it into a full-time business.

To get to know me a little more on a personal level, I have many interests including the NBA, NFL, and WWE. Those interests are what sparked my Physical Fitness journey on September 17, 2001 because I have seen and been inspired by some of the physical and mental journeys that those athletes have been through. Some of my top athletes are Michael Jordan (as with most people), Kobe Bryant, and Dwayne “The Rock” Johnson.

The reason I shared those specific interests above is to connect it with the clients that MAGNA APEX currently works with and future clients that I would like to work with. They are small businesses that focus on improving the Physical Fitness and Mental Wellness of individuals and companies with their own products or services.

A real-time example is Jonas Blade & Metalworks, who has been a client of mine for the last 5 years. He is a master bladesmith who forges chef and lifestyle knives by hand. His business affects hundreds of chefs by commissioning them with a high end knife that makes their ability to cook a lot easier. With the lifestyle knives, several family stories can be designed into the knife itself and passed down as heirlooms.

The second reason that I am work with an exclusive set of small business clients is because I learned that there is a strong need for a specialty marketing agency like mine, which operates like a private security firm, providing private and detailed care that most larger agencies cannot.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
In some ways it has been a smooth road and in others it has not. As is life.

One way that it is has been a smooth road is because of my curiosity and passion for learning new things. Because I have become more aware of how to best use my time and energy, there are research and development sessions on my calendar throughout the week. Even the little discoveries including learning a different way to present something on a report, are celebrated. I have learned in life, that it is the little things that add also up for major wins in long-term.

One of the struggles is like most businesses, naturally finding and building the working relationships with clients for the long-term. Clients are very similar to business partners, friends, family, and significant others, they need to be nurtured. This is a major reason why MAGNA APEX only takes in a specific number of clients as well as works with a specific client type. Each of my clients are seen as a unique brand and individual(s) as opposed to a quick one-time transaction. We have monthly meetings scheduled on the calendar for the aforementioned reason.

As you know, we’re big fans of MAGNA APEX. For our readers who might not be as familiar what can you tell them about the brand?
MAGNA APEX is my simple yet specialized Digital Marketing agency established in June 2012, for upcoming and established high-end brands that offer luxury products and professional services. I help clients:
Generate qualified business leads through multiple marketing channels or multichannel marketing..
Increase website traffic through SEO and Organic Social Media campaigns on Google, Meta, and TikTok.
Scale e-commerce sales through various PPC and Paid Social Media campaigns on Google Ads, Meta Ads, and TikTok Ads.

Think of MAGNA APEX as your private security firm for your marketing—focused on protecting brand image from competitors while assertively driving online growth with measurable ROI.

Are there any books, apps, podcasts or blogs that help you do your best?
I have a set of audiobooks on Audible that I am either currently listening to or my wish list.

1 example is “Crazy is My Superpower” by April Mendez Brooks A.K.A AJ Lee for us, WWE fans. This book is relatable from a mental and emotional perspective as a person building 2 businesses.

Another example is “100M Leads” by Alex Hormozi. As the title describes, it is about how to keep my sales pipeline replenished with relevant leads over the long-term. I go into it with the mentality knowing that applying the strategies from this book is not an overnight deal and requires the grit on an everyday basis. This approach is was also inspired by Kobe Bryant’s Mamba Mentality.

I also have private R&D playlists for both personal and professional growth on YouTube. One of the podcasts that I have found much value from is Andrew Huberman Labs. 1 of my takeaways from an episode was and still is to get natural light into my eyes as soon as I wake up. I have been doing that for about 4 years now and can say that it has provided a steady balance of physical, mental, and emotional energy throughout most days.

Pricing:

• Pricing for SEO Marketing Pro Plan starts at $800 a month
• Pricing for PPC Marketing Pro Plan on Google Ads starts at $500 (Does not include monthly Ad Spend paid to Google Ads)
• Pricing for Organic Social Media Marketing Pro Plan on Meta or TikTok Ads starts at $300.
• Pricing for Paid Social Media Marketing Pro Plan on Meta or TikTok Ads starts at $300 (Does not include the monthly Ad Spend paid to Meta and/or TikTok Ads)
• All Pro Plans include Graphic Design such as infographics and thumbnails and/or Video Editing such as Social Media Reels or Video Ads serviced by URPERSONA (my 2nd business)

Contact Info:

• Website: https://magnaapex.com/
• Instagram: https://www.instagram.com/reneir.cruise/
• Facebook: https://www.facebook.com/MAGNAAPEX/
• Youtube: https://www.youtube.com/@RENEIR.CRUISE and https://www.youtube.com/@URPERSONA.CREATIVE