What are the biggest lies your industry tells itself?

Every industry has its myths—stories insiders repeat until they sound like truth. But behind the slogans and the spin are unspoken (and sometimes unnoticed) realities – we asked some of the wisest folks we know to share what lies they’ve noticed in their industries.

Marisa Maas

One of the biggest lies the skincare industry tells itself is that skin needs to be controlled, corrected, or constantly overridden. For decades, skincare has treated the skin as a problem to manage rather than a living biological system to support. Read more>>

Christopher Nemeth

One of the biggest lies the skincare industry tells itself is that success is defined by flashy trends, social media validation, and branding yourself as a “six-figure esthetician” early on. I often see newer estheticians focused on selling an image—bragging about numbers, chasing algorithms, and overspending on devices just to keep up. Read more>>

Summer crosley

To many skincare brands are pushing toxic chemicals on people by misleading them on if the products duck is really safe or not. Read more>>

Jasmine Suraya Chin

“Keep grinding, follow your passion, don’t give up.” – those are probably the biggest lies we tell ourselves and other people. The creative industry, like any other, is still a business. Hard work without strategy is just blind effort. It’s not just about talent – it’s about branding, packaging, having the right people around you… and let’s be honest, a bit of luck too. Read more>>

Christina Aviles

One of the biggest lies in the hot sauce industry is that the established brands are inherently better — simply because they’ve been around longer or have the shelf space to prove it. The reality is, the industry tends to keep those trusted legacy brands in the spotlight while leaving very little room for new, innovative voices to shine. Read more>>