Meet Heather Lovato and Alana Suroff of Clover PR in Santa Monica

Today we’d like to introduce you to Heather Lovato and Alana Suroff.

Heather and Alana, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
We both have long-standing backgrounds in traditional PR, working for agencies in LA and Orange County. After years of experience in agency life, we very much wanted to evolve from the traditional PR model and develop a culture that was conscious, collaborative and results-driven – for both our team and our clients. It was important for us to shift from the typical one-size-fits-all mentality to a niche model that curated our clients based on our personal passions in beauty, health and wellness.

Today, almost 6 years later, we feel so blessed to say that we’ve been able to bring our vision to life, crafting a culture that breeds mindfulness and achieves success by building authentic relationships with the top media, influencers and connectors in the country.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
The most rewarding opportunities always bring the biggest life learnings… and we’ve definitely had our fair share along the way. Our first and most important lesson was learning to stay true to our ethos and say no to business that did not fit with our focuses or feel culturally aligned. Turning down money is HARD. Since then we’ve learned to tune in and trust that with each door that closes, another opens. In saying yes to the right opportunities, our business has been 95% referral-based and brought us a roster that we’re so proud to represent.

Alright – so let’s talk business. Tell us about clover PR – what should we know?
clover PR is a conscious creative agency founded with the intention to do things better. By focusing on beauty, health and wellness brands that ignite us personally and professionally, we deliver impactful creative consulting, branding, PR, social, media production and event services coast to coast.

What sets us apart is the credo we have instilled:
We are conscious.
We are mindful every step of the way, from the brands we represent to the campaigns we create and culture we have built.

We are niche.
As experts in wellness long before it was a catchphrase, media and influencers know to expect innovative content from us and answer when we call.

We are results-driven.
No matter the scope, our focus is your bottom line. We create campaigns and collateral that deliver powerful brand recognition and ROI.

We are holistic.
We act as an extension of your team, offering full-service creative and marketing support to keep efforts consistent, cohesive and impactful.

We are transparent.
We tell it like it is even when it’s not the easiest way to go. We’ve got your blind spots covered with a fresh perspective and your best interests at heart.

We are real.
We build genuine relationships with our clients and contacts because that’s the only kind we’re interested in.

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
We could go on for days! There have been so many who have paved the way, inspired and supported us along our journey. Since the beginning, we have nurtured our partnership with the help of our incredible business coach, Jessica Plancich Shinners of Fierce Grace Consulting, who has been an invaluable guide as we’ve moved through creating and growing our conscious business. Stacie Krajchir-Tom of The Bungalow PR has been our PR “momma”, mentoring and cheering us on since day one and Lizzie Brown of Yoga Wakeup, one of our dearest friends and colleagues, with whom we’ve pooled invaluable resources and connections.

We couldn’t have continued to grow and succeed without our incredible team who show up every day with unending talent and excitement for the work we do. And to all our friends and fellow female entrepreneurs who follow their hearts and get after it every day, we love and salute you.

Contact Info:

• Address: 212 Marine Street #100
  Santa Monica, CA 90405
• Website: www.wearecloverpr.com
• Phone: 424-252-1504
• Email: [email protected]
• Instagram: www.instagram.com/cloverpr
• Facebook: www.facebook.com/cloverpr

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