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What are the biggest lies your industry tells itself?

Every industry has its myths—stories insiders repeat until they sound like truth. But behind the slogans and the spin are unspoken (and sometimes unnoticed) realities – we asked some of the wisest folks we know to share what lies they’ve noticed in their industries.

Olivia N/A

The greatest lie is the promise of a quick fix. Strength and fitness are not born overnight—they unfold slowly, shaped over years. Muscle takes time. Transformation takes time. Consistency, not urgency, is what changes a body. I do believe the conversation is shifting; people are beginning to understand this. Read more>>

Lisa SVAN

The biggest lie is that buildings create value. They don’t — people do. And until real estate admits that, it will keep collapsing under its own illusions.” The biggest lie in real estate is that buildings create value. They don’t — people do. Read more>>

Samuel Singz

That it takes a label to be Successful. A label really becomes your bank. But what if you could build your own relationships with the banks, and learn how to market yourself effectively. You will no longer need the label, and actual build a profitable brand and eventually an empire. Read more>>

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