We’re looking forward to introducing you to Shaila Paredes. Check out our conversation below.
Hi Shaila, thank you so much for joining us today. We’re thrilled to learn more about your journey, values and what you are currently working on. Let’s start with an ice breaker: What is something outside of work that is bringing you joy lately?
With so much going on in the world every day, what brings me the most joy is spending time with those I love. My husband, our dogs, and close friends bring me happiness and balance. Lately, I’ve realized that even the simple moments like sharing laughter or just being together are what matter most!
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Shaila, a brow specialist and the owner of my Brentwood studio, which I opened in 2013. My work is all about creating natural, balanced brows that enhance each client’s unique beauty. What makes my studio special is that it’s not just about brows, it’s about the experience. I want clients to be able to relax, disconnect from the outside world for a little while, and leave not only with beautiful, natural brows, but also feeling refreshed and cared for. Over the years, it’s been so rewarding to build lasting relationships and create a space where people can feel comfortable, confident and truly seen.
Appreciate your sharing that. Let’s talk about your life, growing up and some of topics and learnings around that. What part of you has served its purpose and must now be released?
I think the part of me that felt the need to always accommodate people, especially in the beginning of my career, has served its purpose. It helped me grow in confidence and build my business, but now, after being in this industry for so long, I’ve learned how important it is to set boundaries. That shift allows me to focus on what truly matters and feel more at peace.
When you were sad or scared as a child, what helped?
Definitely music! I didn’t grow up in the healthiest environment and music was what really got me through. Especially at night, I’d put on my headphones and escape into songs that made me forget everything going on around me. It was my safe space and comfort.
Sure, so let’s go deeper into your values and how you think. What are the biggest lies your industry tells itself?
I think one of the biggest lies in the beauty industry is that you have to constantly follow every new trend to be relevant. The truth is, beauty isn’t about chasing what’s popular in the moment, it’s about enhancing what makes someone feel confident and authentic. That is why I focus on creating natural, timeless brows rather than trends.
Before we go, we’d love to hear your thoughts on some longer-run, legacy type questions. What do you understand deeply that most people don’t?
I’ve come to deeply understand that self care is not a luxury, it’s essential for confidence and well being. Many of my clients come in not just to get their brows done, but to relax, recharge, and leave feeling confident. That boost helps them show up as their best selves in every part of life.
Contact Info:
- Website: https://www.browsbyshaila.com
- Instagram: @browsbyshaila
- Yelp: Brows by Shaila
