People love to make assumptions about what your job or business is like. But often the reality is completely different. Every business has a story outsiders don’t fully grasp—the unseen effort, the misconceptions, the truths behind the polished surface. We asked some folks we admire to share what they wish people understood about their work—and the responses might surprise you.
Nik Tizekker
I think what’s most misunderstood about my business, the film industry, is that even though you may be working all the time. You’re not rich. You can still be very successful in your line of work or career and still not be financially stable. Read more>>
Sanniyah Antoinette
One of the biggest misconceptions about independent artists is the idea that we’re all just looking for a quick path to fame or fortune… like we’re in it for a “get rich quick” scheme. But for many of us, Including myself specifically, that couldn’t be further from the truth. Personally, my passion for music comes from a much deeper place. Read more>>
Aj Pyatak
I think there’s a lot misunderstood about what I do, but I think it’s also a mystery to me sometimes. People come to me to make their movies sound better, but the process of getting from where they are to where they want to be is different for each film, making it a puzzle. Read more>>
Yuchen Fang
That’s a very interesting question. As a film editor and knowing so many editor friends, one of the things that people misunderstand about our business is how much we can do in post. Let me explain it little by little. Read more>>
AUDREY WANG
As a Business and Leadership Coach for entrepreneurs, executives, and teams navigating pivotal transitions and determined to execute their biggest goals with precision and impact…I’d like to shine a light on this question. The biggest misconception about my business which is centered on high performance…is that it’s about working harder, grinding longer, and living in permanent overdrive. Read more>>
Carmelle D
What’s Misunderstood About My Business A lot of people think hairstyling is just about “doing hair” and pocketing the money from clients, but there’s so much more behind the scenes that most don’t realize. As hairstylists, we actually have to pay to work. Read more>>
DJ Hustle
One of the biggest misconceptions about being a DJ is that we just push buttons. People sometimes think the job is as simple as hitting play, or they’ll hand over a playlist of 200 songs and expect them to be played back-to-back. Read more>>
Ana Nouel
Many people think my coffee prices are too high. Specialty coffee often gets seen as expensive, but there’s a lot behind the price Specialty coffee has always been more expensive than regular commercial coffee. This is because of the way it’s grown, processed, and brought to market. Specialty coffee farmers use careful, labor-intensive methods to produce high-quality beans. Read more>>
Sushanna Jordan
The Journey from Healing to Guiding Card reading, astrology, and energetic healing are often misunderstood and underestimated. Because these practices work on spiritual and energetic levels, their impact isn’t always visible right away. In a world that values instant, tangible results, it’s easy to dismiss what can’t be seen. But the transformation is very real, just unfolding in more subtle, layered ways. Read more>>
Juan Leyva
One of the biggest misconceptions about my business is that it’s just about showing up, making drinks, and heading out. In reality, there’s a tremendous amount of work that goes into every event—long before the first guest arrives and well after the last cocktail is served. Read more>>
Mike Fister
This business is a ‘labor of love’…. That is, there are lots of hours in the design, as well as construction. Read more>>
