Today we’d like to introduce you to Tony Jordan.
Hi Tony, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
My older brother AJ wrote a book during COVID when he was 15. Eerily Wrinkling and the Prodigal Return was published when he was 16. He was preparing for a book signing at the Barnes and Noble located at The Grove. I felt that people would appreciate something aside from just him signing a book. So I created bookmarks.
This was the spark that began our business. I have been creating bookmarks and accessories since I was 13. I’m now 16. Checkout our website www.eerilywrinkling.com
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
There’s been a few road bumps like the Palisades Fire and the Altadena Fire. My business, home, and school were affected. I lost all of my equipment to produce my products faster along with about 90% of inventory. On a personal level, my school burnt down (RIP) Pali, we’ve been displaced, and to add insult to injury a little over a month after signing the lease to our new brick-and-mortar located inside the Pico Roots Marketplace at 1819 Pico Blvd in Santa Monica, it was shut down while the landlord addresses some issues. It’s been an excruciating year and it’s only May!
Alright, so let’s switch gears a bit and talk business. What should we know?
Jordan Fellas LLC operates under the trade name Just Mark It, specializing in a diverse range of products including bookmarks, resin pyramids, keychains, journals, and anime accessories.
I have a background in modeling that began at the age of four. By the age of nine, I was honored to receive an invitation to join SAG-AFTRA. However, the onset of COVID-19, followed by the SAG strike, significantly changed my professional trajectory, prompting me to redirect my creative energies. In 2022, my team undertook a rebranding initiative to more accurately represent my artistic vision. During this process, I conveyed my aspirations for Just Mark It, leading to the establishment of our mission statement:
“At Just Mark It, we are dedicated to creating more than just products; we aim to craft experiences, memories, and moments of inspiration. Our mission is to ignite a passion for learning, creativity, and personal growth. Through our unique, handmade offerings of bookmarks, journals, resin pyramids, and accessories, we inspire our customers to dream big, think innovatively, and leave their mark on the world. Let us make our mark together!”
Among our standout items, I would like to highlight three favorites: 1. Our 3D dragon eggs, each accompanied by its own miniature dragon.2. Our aluminum dragons, available as keychains, brooches, or bookmarks.3. Our versatile katanas, designed to function as both bookmarks and backpack accessories, which come complete with their own sleeve and stand.
I like to think, Just Mark It, is where imagination meets creativity.
Let’s talk about our city – what do you love? What do you not love?
I appreciate the ocean and the Santa Monica Pier, as well as the welcoming nature of community and the local libraries. However, there are certain aspects of the city that concern me. Political challenges, that continue to keep us stagnant along with issues related to homelessness, drug use, and crime throughout California, have contributed to a reluctance among some small businesses who are unable to afford private security to remain open later in the evening.
Contact Info:
- Website: https://www.eerilywrinkling.com
- Instagram: https://www.instagram.com/jordanfellas?igsh=MzRlODBiNWFlZA==
- Facebook: https://www.facebook.com/EerilyWrinkling?mibextid=ZbWKwL
- LinkedIn: https://www.linkedin.com/in/aj-and-tony-jordan-01b5b4261?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app
- Youtube: https://youtube.com/@jordanfellas?si=7dF289s7d349UGU8
- Other: https://www.tiktok.com/@jordanfellasllc?_t=ZT-8wKZiychzXq&_r=1










Image Credits
Jordan Fellas LLC
***I will try to send a picture that includes both myself and my brother AJ***
