Meet Aaron of Hermosa Beach

Today we’d like to introduce you to Aaron.

Hi Aaron, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
My journey as an artist has been a tapestry woven from diverse experiences, each thread contributing to the person I am today.

From 2018 to 2023, I founded and operated a retail line called JUSSCUS, where I explored the intersection of design, culture, and storytelling. This venture allowed me to express my creativity and entrepreneurial spirit, laying the groundwork for my future endeavors.

Concurrently, I spent nearly a decade at Apple, where I honed my skills in leadership, customer experience, and innovation. This period was instrumental in shaping my understanding of how to create meaningful connections and experiences.

These dual experiences—running JUSSCUS and managing at Apple—taught me the importance of authenticity, resilience, and the power of storytelling.

Today, I channel these lessons into my current work as a writer finishing my first book, and as storyteller, focusing on narratives that inspire and connect the material and spiritual world. I’m passionate about creating content that resonates on a human level, bridging gaps and fostering understanding. Today, I’m working on a new brand called HM-GRWN where I spend nearly 7 years perfecting recipes and wellness products designed to prolong your health and radiate the inner being. I currently run multiple Airbnb’s under the name inSPAACES where I share intimate stories with people all around the world, and present them on my podcast raw and uncut called “Stories From the Apartment.”

With all of this being said I document my life on YouTube now where I’ve coined the term The Unfolding of My Adulting Life where I show the intricate complexity of living in this day and age unapologetically as myself.

STAY TUNED!

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
No, the road hasn’t been smooth—it’s been a full unraveling. And, in many ways, that’s what saved me.

When I lost my corporate role after nearly a decade at Apple, it wasn’t just a job that ended—it was an identity that cracked. I had built myself through structure, performance, recognition. But suddenly, all of that dissolved. I was left face to face with someone I hadn’t fully met: me—without the badge, without the armor.

In that breaking, I didn’t just pivot. I had to re-form—like clay meeting fire, like a caterpillar liquefying before it ever becomes winged.

I had to let go of JUSSCUS, the retail line I had nurtured from 2018 to 2023, a brand that once captured my creative expression but no longer reflected where I was being called. It was painful—like burying a version of myself I had worked hard to build. But death was necessary for rebirth.

And from that deep stillness, something new began to emerge.

I created HM GRWN, a wellness line rooted in ancestral wisdom, biblical ingredients, and the tactile poetry of healing. Not just skincare—this was ritual.
I launched inSPAACES, curating meaningful interiors and spiritual design experiences for others to feel safe, held, and human.
And I returned to writing, pouring myself into a book called Words Falling—a reflection of how words, like identity, often collapse before they rise again with power.

The hardest part wasn’t the fall. It was staying still long enough to listen.
To not rush into productivity, but instead let the Spirit reassemble me—piece by piece, word by word, breath by breath.

So no, it hasn’t been easy. But I wouldn’t trade the breaking.
Because what I’m building now isn’t just a career.
It’s a life that finally fits.

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
My work is about transformation—not just in design, but in people.

I don’t just rent spaces—I curate healing environments where people remember themselves. Through inSPAACES, I turn physical homes into sacred mirrors. Through HM GRWN, I craft skincare that feels like ritual—biblically inspired, earth-rooted, ancestrally guided. And through my storytelling, I document the moments in between—the silence, the falling apart, the rising.

What I’m known for now isn’t a product or a title.
It’s presence.
It’s listening deeply.
It’s creating an atmosphere where someone like Jeffery, a recent Airbnb guest, could sit in my home and feel his entire perspective shift.
He told me, “You’re a real influencer—not because of a screen, but because of how this space made me see my own life differently.”

That meant more to me than any title I ever held.

I used to run JUSSCUS, a retail brand from 2018 to 2023. I loved it. But when everything fell apart—corporate job gone, identity cracked—I realized that style without soul was no longer enough. I had to let JUSSCUS go to become who I really am.

What sets me apart is that I’ve lived through the shedding.
I’m not here to perform for people—I’m here to hold space, to wake people up, and to remind them that they are already whole.

That’s what my work is now.
That’s what I’m proud of.

What matters most to you? Why?
What matters most to me is living truthfully and creating spaces where people can connect with themselves and others in a real, meaningful way.

Whether it’s through storytelling, the design of a space, or the products I create, I care about crafting experiences that leave people changed—not just impressed. I’m not interested in surface-level impact. I’m drawn to what lingers—what stays with someone after the interaction ends.

That’s why I do what I do. From running my wellness brand, HM GRWN, to curating intentional homes through inSPAACES, everything I build is designed to help people feel seen, grounded, and inspired.

One of the most meaningful moments I’ve had was with a guest named Jeffery, who told me that the time he spent in my space shifted the way he thought about his own life. He called me a “real influencer”—not because of social media, but because of how that environment helped him reconnect with something deeper. That’s the kind of influence that matters to me.

At the core, what drives me is the pursuit of presence, honesty, and human connection. I want the work I do to reflect who I am—and help others feel safe enough to do the same.

Contact Info:

• Website: https://inspaaces.com
• Instagram: https://instagram.com/air_______in
• Youtube: https://www.youtube.com/@inspaaces
• Other: https://open.spotify.com/show/6o2JnJqib29cf5McX7aHDx?si=cb858b9b4c4944c6