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Meet Trailblazer Jamie Sanders

Today we’d like to introduce you to Jamie Sanders.

Thanks for sharing your story with us Jamie. So, let’s start at the beginning and we can move on from there.
I spend my days as a fashion and beauty copywriter. After 12 years in New York City and a brief stint in Pittsburgh, I (finally) relocated to Los Angeles in October 2015. I’ve created, shaped and written copy for some of the world’s leading companies including Bloomingdale’s, Bergdorf Goodman, Henri Bendel, American Eagle Outfitters, Drybar, Sugarfina, JustFab, Fabletics, Bulgari, Splendid, Ella Moss and Ralph Lauren. I’ve also written for Harper’s Bazaar, Allure, Glamour, Woman’s World, Shecky’s and StyleBakery, among others.

By night, I am the Founder and Editor-in-Chief of the fashion and beauty blog, The Beauty of Life, which I started in January 2007. As I looked around my bedroom on one fateful night, my eyes alighted on the Illume Violet Rose Candle… and, just like that, the blog was born. But, I really have a lifelong passion for fashion and beauty. Playing the Youngest Royal Child in The King and me at 4 years old (complete with a full face of pancake makeup and loads of black eyeliner) was just the beginning. Over the years, I’ve cultivated my obsessions of bold nail polish (last count: over 600 bottles), candles, Bonne Bell Lip Smackers and bouncy blowouts. And yes, I still have my two Caboodles from 1991!

Has it been a smooth road?
Is any road ever completely smooth? I’ve worked very hard throughout my entire career to make it what it is, especially since I’ve balanced a full-time copywriting career and part-to-full-time blogging life on the side. (Think 40-50 hour work weeks plus evenings and weekends spent working on blog posts, attending events, researching products, you name it.)

Perseverance, dedication and, above all, a good attitude are what have helped me to continue to grow and advance both personally and professionally. It might be my Midwest upbringing (go Cavs!), but I truly believe that nicer, more genuine people are the ones who will get ahead. It just takes so much more energy and effort to be mean than to be kind.

I would say that my biggest struggle along the way has just been GOING along the way. Starting out in any career is difficult and you have to know there is a long road ahead of you toward success. And, as a writer, things are only ever so comfortable. Everything I do is subjective — it’s really hard to quantify or qualify most of my work. So, it’s all about whether there is a need for my role at a company, and once I’m there, whether the people will like what I do. All I can do is my best work — and hope that’s enough.

I think the most important thing young women who are just starting out on their journey can do is to know they will need to work hard. It’s not always fun and it’s not always glamorous. You may have to get people coffee or answer phones. But if you’re working in the industry you want, and you’re dedicated, you WILL move up. It just takes time. And finding a mentor is imperative.

We’d love to hear more about being an Editor-in-Chief, The Beauty of Life ( / Fashion and Beauty Writer.
I am a fashion and beauty writer who specializes in copywriting and blogging. My portfolio is available on my website and in my blog.

In a nutshell? If you need words, I can write them. I love puns and plays on words, I love writing attention-grabbing headlines and subject lines that will make you click. I love writing blog posts about spa treatments or the latest Chanel nail polish.

I’ve had a lot of amazing moments in my career that I’m extremely proud of, but a couple highlights are:

1) Getting to go backstage for multiple seasons at New York Fashion Week (before bloggers were really invited) — and interviewing industry heavy hitters like Ted Gibson, James Kaliardos, and Peter Gray.

2) Creating campaigns and writing the copy for so many of the world’s biggest fashion companies, including Ralph Lauren, American Eagle, Splendid, Bloomingdale’s and JustFab. I’ve seen my copy on hundreds of store windows, in emails going out to millions of subscribers, in direct mail pieces mailed to thousands or millions of prospective customers. There’s nothing quite like the feeling of knowing the copy I wrote will impact so many people and may convert them to lifelong customers of that brand.

Contact Info:

Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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