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Meet Samira Soroory of SoroWellness in Irvine

Today we’d like to introduce you to Samira Soroory.

Samira, please share your story with us. How did you get to where you are today?
I started a blog while I was studying Sociology at UCLA with an emphasis on how people are influenced by others. I remember wondering, “Why do people value themselves based on what others think about them?”. Based on studies, intrinsic value is longer lasting than the short burst external value. Yet, our society puts so much pressure on external value. These questions inspired me to start a blog, then called DoozyFAB.com in 2010.

I started writing articles about daily life struggles and how to shift our perspective to a more positive one. I believe that with the right attitude we are able to get through many of the hardships in our lives. I wanted it to be personal, yet productive. I wanted my blog to be a place where people can go to gain resources about confidence, love, and internal happiness.

After a few years, DoozyFAB.com eventually evolved to SoroWellness. SoroWellness was formed when I was studying Clinical Psychology in my graduate program. I wanted to become more credible and clinical in my writings and have a psychological backing. As a Licensed Marriage and Family Therapist, I strive to package my clinical background in an easy every day read for my followers. Everything I write about is still designed to increase the internal happiness of the viewer. In later projects, I started making videos on YouTube and IGTV to help make the content easier to consume for the viewers. Some of the topics have focused on anxiety, relationships, self-esteem, and confidence.

SoroWellness, born out of a passion project, has expanded over time to become my full-time work. Over time we have expanded into a private therapy practice in Irvine as well as life coaching services.

SoroWellness is a place where you can get many resources about confidence, love, and happiness for your daily life. Articles and videos on our site are designed to nourish the mind, body, and soul. SoroWellness strives to bring you closer to lasting internal happiness.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It has definitely been anything, but a smooth road. The biggest challenge I’ve faced came in my early 20s before graduate school, when my mom passed away in an unexpected car accident. She was only 49. It took me a long time (with the support of my wonderful family, friends, and therapist) to even begin to “heal”. I write a lot about grief in my pieces and believe that it truly is a different road for everybody. I like to express the tools I have gained to cope with my grief and hope that it helps others.

My mother also had a big influence on my chase for internal happiness. She has always taught me the importance of self-love above validation. Growing up in this environment has definitely shaped my views. After such a devastating loss I was left with a void and leaning on my support system was vital for me starting my healing process.

Please tell us more about your work.
My business, SoroWellness, has been my focus. I have always wanted to work for myself and I have enjoyed every minute of the creativity and hard work.

Most recently, I created the 30-Day Self-Love Challenge, which is a free PDF that consists of doing one activity per day for thirty consecutive days with the goal of increasing internal happiness (our theme). I am so excited to announce I have over 1,000 people signed up!!! You can still sign up for it on my website! I am planning to create more challenges and more relatable products such as e-books, podcasts, and more.

At my private practice, I specialize in Anxiety, Obsessive-Compulsive Disorder, Relationships, and Self-Esteem. I work with individuals, couples, kids, teens, and adults.

At SoroWellness, we are proud to have kept the mission statement consistent over time. Our brand combines the psychology background in a fun, easy to digest way. I love all different types of media and get really excited to create informative and fun content for other people!

If you had to go back in time and start over, would you have done anything differently?
If I had to start over I would have started my own business sooner. I would have told my younger self to take the risk sooner because I have nothing to lose.

I think there is always going to be the risk of failing, but it’s easier when you are younger. I look forward to create new products and audio podcasts for listeners.

Contact Info:


Image Credit:

Shaw Moridi

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