Connect
To Top

Meet Ricardo Basta of Ricardo Basta Fine Jewelry in Century City

Today we’d like to introduce you to Ricardo Basta.

Ricardo, can you briefly walk us through your story – how you started and how you got to where you are today.
I actually came to this country to see if I even liked it here besides picking up a job. My Uncle had a jewelry manufacturing shop in Beverly Hills and as a young 20-something, where else is there to be? I set aside a few months to try my hand at becoming a jeweler and went through the typical humility, with some success and I saw a strong potential future in this work. The strongest bottom line to my career is to always finish what work you have today because you never know what tomorrow will bring. It keeps a great work pace to challenge this on a daily basis.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
As long as I have been in business, I don’t think anyone can say anything has been smooth, myself included. The greatest struggles we have had were economy driven. Don’t get me wrong, we have been busy as a mainstay throughout most economic times, but it did get thin at times! I would switch gears for my jewelers to make sure they always had a job to come to and never have had to turn away my staff. It would have killed me to not be able to keep my jewelers working – they are my family, we’ve worked together for so long. I knew the economic pendulum always swings and better times would come back. That actually is another struggle we’ve had to balance – having too much work! It’s all good!

Please tell us about Ricardo Basta Fine Jewelry.
We are able to specialize in every aspect of the manufacturing and design field of the jewelry industry working mostly within the high-end arena. Our strongest virtue is our service and our quality. It sets us apart as a competitor and makes us highly sought after nationwide. Being on the same page with my staff and jewelers on this is very motivational and gives us all a great sense of pride.

Contact Info:

Leave a Reply

Your email address will not be published. Required fields are marked *

More in

  • #GirlBoss: redefining what a boss looks like

    Too many of us grew up only seeing one kind of boss or leader in the media. The lack of representation...

    VoyageLA StaffJanuary 16, 2019
  • LA’s Most Inspiring Stories

    Every neighborhood in LA has its own vibe, style, culture and history, but what consistently amazes us is not what differentiates...

    VoyageLA StaffJanuary 15, 2019
  • The Thought-Provokers: Celebrating Artists & Creatives

    LA has always had an artistic soul.  The culture and heritage of our city, like most great cities, owes a tremendous...

    VoyageLA StaffJanuary 14, 2019
  • The Trailblazers: Rewriting the Narrative

    The editorial team has a special attachment to our new series, The Trailblazers: Rewriting the Narrative, because so many of us...

    VoyageLA StaffJanuary 14, 2019
  • Portraits of Love

    Love is the most powerful force in the world. It uplifts, inspires, gives strength, spreads happiness and keeps us going. We’ve...

    VoyageLA StaffJanuary 8, 2019
  • Makeover Monday’s: local beauty inspo that blew us away

    New week, new look.  Here’s some inspiration from some of LA’s most gifted beauty professionals. View this post on Instagram Glow...

    VoyageLA StaffJanuary 7, 2019
  • Flashes & Strokes: a Tale of Two Mediums

    The digital and traditional arts are thriving in LA. From newer, technology based media like photography and digital art to more...

    VoyageLA StaffJanuary 3, 2019
  • The Influencers

    VoyageLA owes a huge debt to the incredible local community of influencers – from fashion bloggers to foodies – who put...

    VoyageLA StaffJanuary 3, 2019
  • #LACreatives: the local artists who inspire us

    Through a mix of mediums, formats and perspectives local artists illuminate the unknown, color the previously black-and-white and add depth to...

    VoyageLA StaffJanuary 2, 2019