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Meet North Hollywood Makeup Artist: Lala Alvarez

Today we’d like to introduce you to Lala Alvarez.

Lala, please share your story with us. How did you get to where you are today?
I come from a small town in the Philippines, called Bacolod. I’ve always had an inclination towards the creative world, seeing my mom’s artistic abilities in whatever she touches, my sister’s flair for accessory design, and my brother’s natural aptitude for drawing & painting ever since he could pick up a pencil. Makeup was second nature to me, and it was always more than just the aesthetics…it was for me, pure art: creating and enhancing something that was already there. Ever since high school, my friends would be my canvas, and this interest grew to passion throughout the years. It was here when I moved to LA when I decided to pursue this as a career. I was lucky enough to have the opportunity to meet a lot of my top idols in the industry: from youtube, makeup bloggers to sought after world-renowned celebrity MUAs. The positive energy they exuded, and their love for what they do, and their humility despite very successful careers, really was a light bulb moment for me…it made me realize to do what you love, and to just go for it. I decided to further my education in the field by learning from one of the industry’s best and one of the most down to earth celebrity MUA’s here in the LA, Priscilla Ono. That was really the starting point for me. Everything from there just flowed. I have had the opportunity with working with the best people, of celebrating and being a part of people’s milestones in life, be it prom, an engagement, a wedding or a soon to be mom. To some, it may be just makeup, but to me, it is so much more than that. It is bringing out the confidence in a person and magnifies the beauty from within.

Has it been a smooth road?
Being a makeup artist is not always as glamorous as people perceive it to be. Especially when you are based in a city where there are hundreds of the same profession as you. I think that anything that is truly worth it in life is never easy, but you have to give it a shot and try, and then try harder. When you do what you love, people see that, and eventually that passion can become your paycheck. Is it easy? No, but is it worth it? Absolutely. “Passion Never Fails – Paul Chen”

So, what should we be on the lookout for, what’s next in store for you?
I would love to do more collaborations with talented people in the field and focus on special events, and learn more tips and tricks in the industry, specifically merging eastern and western influences. I would love to bring my craft to my home country, the Philippines, hopefully soon. I think Asia and the East, in general, have a lot of amazing trends and advancements in the beauty industry and I am excited to travel and learn more about eastern styles and their progression in the field. I think one cannot have too much knowledge, on anything. Learning is always a great thing and I’m excited to do just that.

Let’s explore some of the challenges you’ve faced along the way. What was the most difficult part of your career so far?
The most challenging time in my career would be when I was just getting my feet wet in the MUA world. Los Angeles is a melting pot of beauty and fashion, and makeup artists are a dime a dozen. Especially since I started what others would say, pretty late. I am turning 40 in a few months, and in the beauty industry, you see MUA’s and bloggers hit their peak at their late 20s, at most. On top of that, I also have a full-time job, so I couldn’t really get all the gigs I wanted due to scheduling and time constraints. But I realized all these struggles, just made me go for it, even more, I chose to hone my craft despite my hectic schedule and other obligations, it started with someone’s wedding, then someone from that wedding referred me ,and so on and so forth. Word of mouth is an amazing marketing tool. I also have an incredible support system. There were days when I would question if I was good enough, if this was all worth it, but hearing words of encouragement from my family and friends and most especially glowing feedback I would get from clients, how I was able to exude confidence in them through makeup…made all the difference to me. I realized that circumstance should not deter someone from going for their dream, we only live once, and we might as well do it with passion.


  • I specialize in Bridal events- prices are dependent on the scale and scope of the bridal party

Contact Info:

  • Website:
  • Email:
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