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Meet Nishanth Shri Shiva of Purple Glitch in Burbank

Today we’d like to introduce you to Nishanth Shri Shiva.

Thanks for sharing your story with us Nishanth Shri Shiva. So, let’s start at the beginning and we can move on from there.
I am a Director of Photography now, but my story begins with me preparing for medical school. While not wanting to prepare for my entrance exams, I quickly put together a portfolio for my application to a design school, not expecting to get accepted.

I started off as a designer, specializing in moving images, experimenting with various media and opportunities to my best. This journey has led me into an exploration towards the power of visual medium which amazed me from the very first time I worked as a User Experience Designer. This fascination led me to discover my interest in filmmaking. My knowledge on crafts, material explorations, art and design helped me grow and understand the canvas of filmmaking.

Since then, I have had my fair share of experience as a Cinematographer, Director, Editor, Screenwriter and Creative Producer. Despite having all these roles, I find myself leaning towards being a visual storyteller. I have known my stories heavily rely on indulging the audience in a visual experience. I propelled myself to learn the art of cinematography so that my stories can have a unique visual flavor which the audience can connect with.

This has been my life and this is my story.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
It has definitely not been a smooth road. From making my mind and moving to Los Angeles to being here right now, has been an absolute roller coaster of a ride. One of the biggest challenges for me being In LA is that it is not cost-effective. Since the beginning of my journey, I have invested a lot of time and money into a future that is so much unpredictable that second-guessing my choices is inevitable. Being new to this country, I also had to begin my career in LA from scratch among the best of talents here at the media capital of the world. Considering this to be a field solely dependent on human interaction, being right in the middle of a global pandemic has to be the worst challenge that I never saw coming. This has halted all my networking prospects and professional growth. But this time has given me the opportunity to catch up on the works which I never had the time for before and also to explore my personal interests and growth.

We’d love to hear more about your work and what you are currently focused on. What else should we know?
I am a Visual Artist and I like to constantly push my limits and examine newer boundaries to constantly evolve my craft while staying curious and keep things fresh. I have been researching and observing the psychological and behavioral evolution of human beings and our society. My research on the topic of ‘An ethological approach to the visual perception of homo-sapiens’ is constantly evolving and providing me with the splendid knowledge, which I have been incorporating into my art of visual storytelling. My primary ambition is to tailor a detailed visual experience for humans, which motivates me to constantly experiment and conduct research on threading different media of art into the wider canvas of cinematic expression.

Lately, I have been exploring the concept of gamification for the cinema audience. Gamification is basically the concept of utilizing the elements of a user gameplay into the other fields of interest. An example is to use the idea of ‘Obstacle and Reward’ which can engage consumers to be actively part of a product.

What were you like growing up?
I was what adults would call a prankster. Since I was very curious, so naturally a trouble-maker, I used to come up with stories to keep myself out of trouble. I found people really enjoyed my stories, so I started penning them down even if it was for the amusement of just my family. I also wrote poetry, shorts, and then later, actually I should say, photography found me.

Finding my creative side helped me to dodge my mundane existence and created an escape. Even though I was bound by what I had to do for school and influenced mostly by other people’s reality a lot at that time, this freedom of creation was my way out. Diving into this side of my personality, I grew up being a confident kid, which I carry with myself to this day. This I think, is the most important trait we all need. Being curious and confident is what keeps me afloat in work and life.

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