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Meet Lizzy Joelson of Lizzy Jo

Today we’d like to introduce you to Lizzy Joelson.

Lizzy, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
My background is in Art History. I thought I wanted to work in the gallery and museum world. That’s a tough gig. I have always been creative and computer savvy. In college, I kept meeting friends who were in the design program at my University. Through them, I studied abroad for exhibition design. That is truly how I landed on my path towards graphic design.

I did a post grad program in Visual Communications, and just immediately started freelancing. I worked a lot of boring production jobs to get quick at the programs. But I needed a creative outlet. My close friend and I started a little side gig called Hussy Guts! I think that was the catalyst I needed to push myself to feel confident in creating my own work.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Honestly, work is struggle city sometimes. I literally got thrown into the freelance life which everyone told me was a terrible route to start my career. But here I am, five years later still freelancing. The inconsistency is definitely tough at times, but it has given me so much space to explore what I really want to be making. It also allows me to meet and work with so many different people, which might be my favorite part about it. I am always looking to meet and work with other creatives.

Alright – so let’s talk business. Tell us about Lizzy Jo – what should we know?
As a freelance designer, I find that people are typically attracted to my work if they are looking for something more hand-drawn. Whether that is typography or an illustration. My style is all about finding beauty in what is imperfect. Ironically even though I am a Capricorn and Graphic Designer, I am not a perfectionist. I like things to look a little “weird.” I’ll usually show that through either warping or texture. I say I am not a perfectionist, but I am certainly a layout freak. I go crazy for a beautiful layout; I could design layouts all day.

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
All my amazing friends always encourage me to go after my zany ideas. Without their support and inspiration, I might not have the courage to go after the things I want to create. I am a people person, and like I’ve said, I have met so many amazing people through freelancing. I have been blessed enough to work with so many amazing bosses/clients/leaders who have not only treated me with respect but make me want to be the best person and designer I can be every day.

Contact Info:

  • Website:
  • Email:
  • Instagram: @bettyguts

Image Credit: ‘s instagram @loudcommunity

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