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Meet Liora Froindlikh of Autograph Jewelry

Today we’d like to introduce you to Liora Froindlikh.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I’ve been in the world of jewelry my entire life. My earliest memory as a toddler is taking a nap under my mom’s desk in her first jewelry store. Later in my 20s I went to Florence, Italy to study gemology. I have been designing fine jewelry ever since!

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Like all good things, there are struggles, but when you really love what you do it makes the day to day more manageable. I am also a mother of three young children, so the juggle is probably the biggest challenge!

So, as you know, we’re impressed with Autograph Jewelry – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
We are known for making unique, top quality jewelry at affordable prices. We source everything and make it locally so the benefit is the customers. We also specialize in custom design. The most rewarding part of making jewelry is bringing to life the vision of our clients.

Let’s touch on your thoughts about our city – what do you like the most and least?
Expanding our current collections and adding some new color stories. We are inspired by so many things in California- the people, the landscape, the vast diversity of it all. It’s exciting to express this through our work.

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Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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