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Meet Leila Work

Today we’d like to introduce you to Leila Work.

Leila, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
My name is Leila Work, and I am a producer. I never thought I would be working in the entertainment industry, where I can share my passions through creativity. It was always a dream of mine to work in this industry. Though at times it seemed like an unattainable goal, that only made me more determined to achieve it.

My career started five years ago as a confused college dropout taking a part-time internship at a startup company called Jukin Media. At the same time, I was a waitress at a local dive bar in Manhattan Beach. I was in a failing relationship with my high school sweetheart, and I felt utterly lost. When I started my internship, I was inspired by the startup culture. The people and the opportunity digital media provided kicked me out of kid mode and into “Hello this is your chance” mode. I started at the front desk and quickly moved up to Jr. Editor then Editor. While I was an Editor, I realized how bossy I was and pivoted to being an Associate Producer for Digital Development before finally becoming a Producer for one of Jukin Media’s largest brands, People Are Awesome. Since then, I have produced for another startup and am now freelancing as an Editor/Producer/Social Media Analyst.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
The road to my career has not been easy. I ’m lucky to have had the opportunity to get into digital media. But at the same time, I needed to learn how to quickly mature and not squander that opportunity. Though the entertainment industry has become more diverse in recent years, it’s still very much a boy’s club. As a woman, I had to work hard to make a name for myself. When I first began my career, I struggled with self-doubt. There were times when I felt like I couldn’t make it or that I wasn’t good enough. But I refused to let these kinds of thoughts stop me, and they only made me work harder.

Leila Work – what should we know? What do you guys do best? What sets you apart from the competition?
My business is to help people with their social media across all platforms. Whether it’s producing or editing a video for them, project management, or even teaching them how to use data analytics. I specialize in brand-safe content; ranging from family-friendly programming and comedic series to documentaries. I think what sets me apart is my approach to work. I am a hard worker. I believe in striving for growth. My dad had always told me that “everyone has a little genius in them”. I like to think about this when I work on a project. Keeping an open mind and respecting the opinions of others allows me to grow and improve my skills with every project I take on. I’m also someone who likes to have fun. While hard work is important, I find that not remembering to enjoy yourself on a project hinders your creative ability.

So, what’s next? Any big plans?
My future plan is to keep working, I don’t ever want to stop. Whether it’s starting a new project or learning a new skill, if it’s something that brings me joy then I’m game for it.

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