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Meet Julia Huang of InterTrend Communications, ImprintLab and Pivot

Today we’d like to introduce you to Julia Huang.

Creating a Vision Julia Huang has an ability to provide a creative vision in areas others can’t see potential for opportunity. She has built three companies, including an Asian American advertising and marketing powerhouse. Her vision and entrepreneurial approach enables her teams to launch new concepts and business models within the company umbrella. Huang is CEO and president of Renzei Holdings, Inc., the parent company of her two main business entities – the award winning Asian American design and advertising agency interTrend Communications, Inc., and Imprint Venture Lab, a venture capital incubator known for growing emerging startup companies. Innovation, leadership, community service and executive responsibility are all virtually components of her DNA. Her colleagues say her fortitude and dedication in taking an insurmountable task and bringing it to life is a testimony to her personality.

They say she leads by example and her philosophy of “she works for us” creates opportunities or others. She lives by the words never give up. She has dedicated the past 25 years to building opportunities from a single client into three successful companies, while contributing in leading the development and growth of the community in Long Beach, California. She also champions diversity by creating opportunities for Asian Americans, Women, and the LGBT communities. Her professional accomplishments are well established with award winning pioneering achievements and education and guidance of companies such as Toyota Motor Corp., The Walt Disney Company, JP Morgan Chase, AT&T, and Nestle, as well as successful start-ups such as Knockaround. She is a community leader and serves on a variety of local boards and committees, including a recent appointment by the City of Long Beach to serve as a commissioner to the Queen Mary. She is committed to building the Long Beach community evidenced by her purchase of the second oldest commercial building downtown and renovating the ten-year abandoned building into a beautiful, creative art space. Julia also initiated the mural art festival Pow! Wow! Long Beach and worked with the original concept founders from Pow! Wow!

Worldwide to bring world renowned art to the walls of the city. Julia has received many accolades such as 2014 Fortune Most Promising Women Entrepreneurs, 2013 LA Business Journal Women Making a Difference, Community Design Visionary Award by American Institute of Architects (AIA), 100 Fastest Growing Companies, and numerous advertising awards (including Effie Awards, Addy Awards, ANA, and Creative Media Awards.

interTrend Communications / Imprint Lab / Pivot – what should we know? What do you guys do best? What sets you apart from the competition?
INTERTREND – HOW WE EMBODY THE CULTURAL SHIFT OF INFLUENCE Today, the Asian market is no longer simply a coveted niche but a driving force in business, art, and popular culture. Such changes in culture as well as technology are causing advertising and marketing to evolve by the moment as well. InterTrend Communications has long earned a reputation for leading the industry with its cutting-edge media work. Traditional, digital, paid, unpaid— interTrend’s campaigns not only live but take off on multiple platforms. Meanwhile, our extensive insight into Asian Americans, the global Asian market, and other lifestyle subcultures and trends creates content that both provokes influential culture creators and appeals to a larger audience as well. We have been creating innovative, effective, and award-winning campaigns for clients such as Toyota Motor Sales, State Farm Insurance, AT&T, and JP Morgan Chase for over 25 years. And our body of work has not only benefited our partners but built competency and relevance in the fast-growing and coveted modern Asian market.

We provide understanding and access to homegrown middle-class consumers and immigrant cultural purveyors alike. Building on our unique position, interTrend is able to create Total Market opportunities for clients complemented by a full array of services: data analysis, digital/programmatic strategies, original content development and sponsorship programs with media partners, social media engagement activities. As cultural leaders, interTrend respects, informs, and grows the Asian market as well. We actively promote today’s cultural shift of influence and our lineup of international connections in the creative class is unparalleled. IMPRINT Imprint was created to bridge the worlds of creative and business, while developing deeper insights on the drivers and influencers of our cultural fabric. Imprint Culture Lab has programming and content around global creative culture, from design to street to film and music and many corners of lifestyle.

Imprint Venture Lab is a seed stage venture arm that has built a portfolio of non-traditional investments with creative and design centric founders. PIVOT MARKETING Pivot creates game changing brand experiences. It was created to fill the white space and address an emerging need of brands and agencies to connect with a generation of consumers who speak differently and desire to feel/experience products/brands. Pivot designs purposeful experiences to manifest the brand and extend campaigns into the physical world, while planning cultural moments to maintain social relevance.

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