Connect
To Top

Meet Ashley Scott of Scout Modern in Pasadena

Today we’d like to introduce you to Ashley Scott.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I’m originally from Birmingham, Alabama but I’m coming up on ten years in Los Angeles. During my decade here I’ve done everything from waiting tables when I first moved here, to acting (I’m still rep’d commercially) and teaching pilates. I’ve always been incredibly passionate about interior design but it wasn’t until about two and a half years ago, while I was pregnant with my youngest, that I realized I wanted to pursue that passion. As soon as I made my mind up, that was it! I knew I had some natural abilities with the creative side but what I didn’t have a clue about was how to actually start and run a business. It’s been a huge learning curve and I mean HUGE- but I’ve found the thing that sets me on fire and I’ve been lucky to work with some pretty amazing clients and really fun projects in these last few years.

Has it been a smooth road?
No, definitely not. But smooth is kinda… boring, right? I think mostly just getting a grasp on all the work it takes to run the business. If I was strictly doing the creative side that would be amazing! But running a small business means I’m doing a lot of the work myself. From admin, to marketing and then of course handling my clients- it’s a lot. Another struggle I’ve had is trying to balance work and being a mom. I work from home and have my two little ones here with me part of the week. It’s gotten easier but some days are just tough. I think at this point I sorta thrive on the chaos.

So let’s switch gears a bit and go into the Scout Modern story. Tell us more about the business.
My company, Scout Modern, is an interior design and styling studio, specializing in clean, modern designs with a punch. I’m probably most known for my use of statement walls. I love incorporating bold wallpapers, art installations & textural elements into a space. I also like to blend vintage and handcrafted pieces and seek out (or “Scout”) unique pieces from across the globe. I work with a lot of influencers and other entrepreneurs to create interiors suited to their own personal brands and I am often called to create camera-ready, Instagram-worthy spaces that can be used as de facto film sets. I have enjoyed working with these clients as I am typically given more creative freedom and get to make some bold design choices. As a company I’m most proud that I’ve worked on such incredible projects in my short time in business- and that each one I’ve submitted for publication has been published. That’s pretty big for me because I self-submit my work, i.e., I don’t pay for PR- at least not yet. This has helped me to become selective about the projects I’ll take on as I don’t want to sacrifice my aesthetic or brand. I’m really looking to take on fun projects where I can push my creativity to the next level. I’d like to think what sets me apart from others is my determination and fearlessness.

How do you think the industry will change over the next decade?
I think the more we’re seeing individuals building their own personal brands, filming and photographing within their homes or small businesses, we’re going to see that they’re willing to invest into “branding” those spaces to suit their needs.

Contact Info:


Image Credit:
Bree McCool Photography

Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

Leave a Reply

Your email address will not be published. Required fields are marked *

More in

  • #GirlBoss: redefining what a boss looks like

    Too many of us grew up only seeing one kind of boss or leader in the media. The lack of representation...

    VoyageLA StaffJanuary 16, 2019
  • LA’s Most Inspiring Stories

    Every neighborhood in LA has its own vibe, style, culture and history, but what consistently amazes us is not what differentiates...

    VoyageLA StaffJanuary 15, 2019
  • The Thought-Provokers: Celebrating Artists & Creatives

    LA has always had an artistic soul.  The culture and heritage of our city, like most great cities, owes a tremendous...

    VoyageLA StaffJanuary 14, 2019
  • The Trailblazers: Rewriting the Narrative

    The editorial team has a special attachment to our new series, The Trailblazers: Rewriting the Narrative, because so many of us...

    VoyageLA StaffJanuary 14, 2019
  • Portraits of Love

    Love is the most powerful force in the world. It uplifts, inspires, gives strength, spreads happiness and keeps us going. We’ve...

    VoyageLA StaffJanuary 8, 2019
  • Makeover Monday’s: local beauty inspo that blew us away

    New week, new look.  Here’s some inspiration from some of LA’s most gifted beauty professionals. View this post on Instagram Glow...

    VoyageLA StaffJanuary 7, 2019
  • Flashes & Strokes: a Tale of Two Mediums

    The digital and traditional arts are thriving in LA. From newer, technology based media like photography and digital art to more...

    VoyageLA StaffJanuary 3, 2019
  • The Influencers

    VoyageLA owes a huge debt to the incredible local community of influencers – from fashion bloggers to foodies – who put...

    VoyageLA StaffJanuary 3, 2019
  • #LACreatives: the local artists who inspire us

    Through a mix of mediums, formats and perspectives local artists illuminate the unknown, color the previously black-and-white and add depth to...

    VoyageLA StaffJanuary 2, 2019