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Meet Ashley Scott of Scout Modern in Pasadena

Today we’d like to introduce you to Ashley Scott.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I’m originally from Birmingham, Alabama but I’m coming up on ten years in Los Angeles. During my decade here I’ve done everything from waiting tables when I first moved here, to acting (I’m still rep’d commercially) and teaching pilates. I’ve always been incredibly passionate about interior design but it wasn’t until about two and a half years ago, while I was pregnant with my youngest, that I realized I wanted to pursue that passion. As soon as I made my mind up, that was it! I knew I had some natural abilities with the creative side but what I didn’t have a clue about was how to actually start and run a business. It’s been a huge learning curve and I mean HUGE- but I’ve found the thing that sets me on fire and I’ve been lucky to work with some pretty amazing clients and really fun projects in these last few years.

Has it been a smooth road?
No, definitely not. But smooth is kinda… boring, right? I think mostly just getting a grasp on all the work it takes to run the business. If I was strictly doing the creative side that would be amazing! But running a small business means I’m doing a lot of the work myself. From admin, to marketing and then of course handling my clients- it’s a lot. Another struggle I’ve had is trying to balance work and being a mom. I work from home and have my two little ones here with me part of the week. It’s gotten easier but some days are just tough. I think at this point I sorta thrive on the chaos.

So let’s switch gears a bit and go into the Scout Modern story. Tell us more about the business.
My company, Scout Modern, is an interior design and styling studio, specializing in clean, modern designs with a punch. I’m probably most known for my use of statement walls. I love incorporating bold wallpapers, art installations & textural elements into a space. I also like to blend vintage and handcrafted pieces and seek out (or “Scout”) unique pieces from across the globe. I work with a lot of influencers and other entrepreneurs to create interiors suited to their own personal brands and I am often called to create camera-ready, Instagram-worthy spaces that can be used as de facto film sets. I have enjoyed working with these clients as I am typically given more creative freedom and get to make some bold design choices. As a company I’m most proud that I’ve worked on such incredible projects in my short time in business- and that each one I’ve submitted for publication has been published. That’s pretty big for me because I self-submit my work, i.e., I don’t pay for PR- at least not yet. This has helped me to become selective about the projects I’ll take on as I don’t want to sacrifice my aesthetic or brand. I’m really looking to take on fun projects where I can push my creativity to the next level. I’d like to think what sets me apart from others is my determination and fearlessness.

How do you think the industry will change over the next decade?
I think the more we’re seeing individuals building their own personal brands, filming and photographing within their homes or small businesses, we’re going to see that they’re willing to invest into “branding” those spaces to suit their needs.

Contact Info:

Image Credit:
Bree McCool Photography

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