Today we’d like to introduce you to Aimie Lovett Sommer.
Aimie Lovett, can you briefly walk us through your story – how you started and how you got to where you are today.
Music has always been a substantial part of my life from my earliest memories. Growing up in rural Texas in a family of singers, I found myself searching for ways to connect to the music I was hearing on the radio and the cassette tape collections of my parents and six siblings. I was a dreamer, in a place and time where that was seen as a detriment to your character and fortune.
But nothing could discourage me from my day-dreams, and I’d often retreat to a corner of the house with headphones on hoping to transport. I’d imagine myself as a songwriter and singer without really picturing a stage or audience. I began writing songs in my head to the rhythm of my wheels spokes while riding my bicycle up and down the street. As I grew, I had a minimal musical education. I took a few months of lessons in flute before joining my high school band, and I was always in the choir at both school and church, but never had any formal voice training.
As a young adult, I threw myself into writing but was utterly dissatisfied with anything I wrote, and it took years of private composing, and sub-par self-instruction on the guitar, before I finally broke that interior bubble. It was such a thrill and relief to actually enjoy my own songs. I felt compulsively driven now to perform. I transitioned from fronting classic jazz and lounge cover bands in Ft Worth, to joining a Garage Indie Rock band in Dallas that went through a couple of phases before ultimately dissolving. After that, it was time for Loretti, a solo project that explored my roots as a songwriter, as a music lover, and as a human.
Each song for Loretti pulls from a mix of gospel, bluegrass, 70’s country western, and Soft Rock from the ’70s and ’80s. For Loretti songs, the litmus test is whether it triggers that lonesome nostalgia of my childhood. I moved to LA in 2010 and have been refining this sound ever since. From my first full-length album release in 2011 to my upcoming EP in 2019, I’d say the overall feel is Vintage California Country.
We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
The biggest struggle has always been self-doubt. I have found that no matter how long I’ve been in the scene, or how strong my desire to continue to write is, this will never go away. It’s a complicated thing for an artist, the duality of the spirit.
You are simultaneously driven with madness to create while an inner tormentor tells you no one wants to hear it. I’ve learned to just flow, to take advantage of the moments I feel ready to share, and then keep my heart in motion during the times I feel mired down emotionally.
Creating art simply because it wants to come out of my fingers and throat is its own reward. When it’s appreciated that is a wonderful feeling, but that cannot be my soul motivation.
So, as you know, we’re impressed with Loretti – tell our readers more, for example, what you’re most proud of as a company and what sets you apart from others.
Loretti is a time capsule for me. Though the subjects of my songs may be contemporary and personal, the melodies are a swim of memories. My hope is that a listener can hear in my music one of their own memories with a Deja vue effect. Nostalgic for the unfamiliar. The confidence and doubt mixing, and they wouldn’t be sure if they’ve heard the song before, but something tells them they may have.
So, what’s next? Any big plans?
I am currently recording an EP at Moosecat Recording Studio with Mike Post that will be released in the summer of 2019. I am thrilled to be working with Jason Goldstein, a phenomenal keyboardist, and musician, as well as Amanda Collins and Danni Ammon.
Together we are constructing the live Loretti performance. I am also the co-founder of Softer Sex Productions, with Rose Shawhan of Good Witch. Softer Sex’s mission is to bring audiences the opportunity to see full nights of music from Female Fronted bands in LA, with upcoming showcases at Love Song, & Harvard and Stone.
We are also interested in building the community of female musicians in Los Angeles in the spirit of collaboration and expanding our collective artistry.
- Website: www.loretti.us
- Instagram: @_loretti ; @softer_sex_productions
- Facebook: https://www.facebook.com/lorettimusic/
- Other: https://open.spotify.com/artist/2JQ7NVqhfvqllIqFOfRrwF?si=yfC332wKRmG_wMzgrQxghQ
BKM Photography @bkmphotography.la, Alexander D Paul @alexanderDPaul, @ainjelemme